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Record Nr. |
UNINA9910972981203321 |
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Autore |
Porter Tom |
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Titolo |
Selling architectural ideas / / Tom Porter |
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Pubbl/distr/stampa |
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New York, : Routledge, 2000 |
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ISBN |
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1-138-46076-1 |
1-135-80915-1 |
9786610050215 |
1-280-05021-7 |
0-203-22309-8 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (vi, 154 p.) : ill. (some col.) |
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Disciplina |
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Soggetti |
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Architectural services marketing |
Communication in architectural design |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di bibliografia |
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Includes bibliographical references (151) and index. |
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Nota di contenuto |
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1. The power of the image -- 2. Presentation as narrative -- 3. Layout design issues -- 4. Architectural selling techniques -- 5. Personalised promotional tools. |
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Sommario/riassunto |
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As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool. |
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