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1. |
Record Nr. |
UNINA9910153281403321 |
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Autore |
Kaiser Toni |
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Titolo |
Pilatus / / Toni Kaiser, Jochen Ihle, Peter-Lukas Meier |
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Pubbl/distr/stampa |
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Solothurn, [Switzerland] : , : Rothus Verlag, , 2013 |
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©2013 |
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ISBN |
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3-906274-00-4 |
3-906060-07-1 |
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Descrizione fisica |
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1 online resource (100 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Hiking - Switzerland |
Switzerland Description and travel |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Editorial | Toni Kaiser: DER Schweizer Berg; Inhalt; Thema | Pilatus: Erhabener König dieser Traumwelt; Outdoor | Zentralschweiz: Zickzackwege; Outdoor | Zentralschweiz: Der alte Tomliweg; Outdoor | Zentralschweiz: Höhenrausch; Outdoor | Zentralschweiz: Ein gutes Stück Alpenpanorama; Outdoor | Zentralschweiz: Sonnentour aufs Regenflüeli; Outdoor | Zentralschweiz: Auf der stillen Seite des Pilatus ; Outdoor | Basel/Aargau: Wandern im grünen Aargau; Outdoor | Ostschweiz: Attraktive Narrenkappen ; Outdoor | Ostschweiz: Wohlfühloasen; Thema | Nathalie Diriwächter: Die Pilatus-Angefressene |
Portfolio | Marco Volker: Unvergleichlicher PilatusDie Schweizer Wandergeshichte | Peter Krebs: Dichtung und Wandern; Familientipp | Klettersteige für Kids: Wenn Kinder die Wände hoch gehen; Hintergrund | Frauenwanderschuhe: Endlich der Richtige!; Echt Schweiz | Heimat, Brauchtum, Tradition: Landschaft wird Museum; Mix | Neues aus der Wanderwelt: Wenn die Kuhmutter rot sieht; Mix | Ausstellungen und Events: Abgeschaut und nachgebaut; Schritte an die Grenze | Wallis: Farinet, der Robin Hood der Alpen; Leserseiten | Wanderbuch Kinderwagenwandern: Mit dem Kinderwagen über Stock und Stein |
Leserseiten | Ihre LieblingstourLeserseiten | Neue Bücher: Lesenswert; Leserseiten | Ihre Meinung: Super (Gratis-)Werbung; Leserseiten | Das |
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Geo-Rätsel; Vorschau | 7 2013 |
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2. |
Record Nr. |
UNICASNAP0021061 |
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Autore |
Mansuelli, Guido Achille |
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Titolo |
7.3: Arte romana : pittura, arti minori / di G.A. Mansuelli, L. Laurenzi, S. Lagona |
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Pubbl/distr/stampa |
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Descrizione fisica |
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109 p., °14! c. di tav. ; 18 cm. |
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Collana |
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Altri autori (Persone) |
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Laurenzi, Luciano |
Lagona, Sebastiana |
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Disciplina |
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Soggetti |
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Ceramica - Roma antica |
Pittura - Roma antica |
Glittica - Roma antica |
Arte vetraria - Roma antica |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910971613403321 |
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Autore |
White Michael <1951-> |
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Titolo |
A short course in international marketing blunders : mistakes made by companies that should have known better / / Michael White |
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Pubbl/distr/stampa |
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Petaluma, CA, : World Trade Press, c2009 |
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ISBN |
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9786612184710 |
9781282184718 |
1282184717 |
9781607800804 |
1607800802 |
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Edizione |
[3rd ed.] |
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Descrizione fisica |
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1 online resource (187 p.) |
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Collana |
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The short course in international trade series |
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Disciplina |
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Soggetti |
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Business failures |
Export marketing |
International business enterprises - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 181-182). |
Includes web resources. |
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Nota di contenuto |
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International Marketing Blunders; Preface; Introduction; Table of Contents; Chapter 1: The Why of International Marketing Blunders; Chapter 2: Language and Translation Blunders; Chapter 3: Product and Service Blunders; Chapter 4: Distribution Blunders; Chapter 5: Advertising Blunders; Chapter 6: Japan: A World Unto Itself; Chapter 7: Internal "International" Blunders; Chapter 8: Applying the Lessons Learned; Chapter 9: The (Almost) Blunder-Proof International Marketing Plan; Chapter 10: Glossary; Chapter 11: Resources |
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Sommario/riassunto |
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A Short Course in International Marketing Blunders is a series of short case studies describing marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying ""the correct way"" or only following the |
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