1.

Record Nr.

UNINA9910971549903321

Autore

Hollender Jeffrey

Titolo

The responsibility revolution : how the next generation of businesses will win / / Jeffrey Hollender, Bill Breen

Pubbl/distr/stampa

San Francisco, : Jossey-Bass, c2010

ISBN

9786612550836

9780470590393

0470590394

9781282550834

1282550837

9780470590379

0470590378

Edizione

[1st ed.]

Descrizione fisica

1 online resource (239 p.)

Altri autori (Persone)

BreenBill

Disciplina

658.408

Soggetti

Social responsibility of business

Management - Social aspects

Industries - Social aspects

Business enterprises - Moral and ethical aspects

Social values

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

The Responsibility Revolution: How the Next Generation of Business Will Win; CONTENTS; FOREWORD; PREFACE; Chapter 1: THE RESPONSIBILITY REVOLUTION TAKES OFF; Chapter 2: THE COMPANY TAKES ON A MISSION; Chapter 3: NOT A COMPANY, BUT A COMMUNITY; Chapter 4: MAKE IT TRANSPARENT; Chapter 5: AUTHENTICALLY GOOD; Chapter 6: THE COOPERATIVE COMPANY; Chapter 7: BEYOND RESPONSIBILITY; EPILOGUE; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHORS; INDEX

Sommario/riassunto

How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be ""less bad"" and embrace an ethos to be ""all good""   From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products



and a pioneering ""good company,"" comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results.  Thousands of companies have pledged to act respo