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Record Nr. |
UNINA9910971073403321 |
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Titolo |
The twenty-first-century media industry : economic and managerial implications in the age of new media / / edited by John Allen Hendricks |
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Pubbl/distr/stampa |
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Lanham, Md., : Lexington Books, c2010 |
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ISBN |
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1-282-71312-4 |
9786612713125 |
0-7391-4005-1 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (311 p.) |
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Collana |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Mass media - Technological innovations |
Digital media - Economic aspects |
Digital media - Social aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Figures and Tables; Foreword; Acknowledgments; Part I. CHANGE: TECHNOLOGY,ECONOMIC IMPLICATIONS,AND CONSUMER BEHAVIORS; Ch01. New Media; Ch02. Media Management; Ch03. DVRs and the Empowered Audience; Ch04. The Obstinate Audience Revisited; Ch05. Going Viral; Part II. IMPLICATIONS OF NEWMEDIA TECHNOLOGIES; Ch06. The First Domino; Ch07. Changes and Challengesin the Print Industry; Ch08. Challenges and Opportunities,New Models, and the Emergenceof the Next Newsroom; Ch09. Broadcast and Cableon the Third Screen; Ch10. How to Reach the Masses; Ch11. Making Money with Mobile |
Ch12. Cinema in theAge of RWX CultureCh13. Local Market Radio; Bibliography; Index; About the Editor; About the Contributors |
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Sommario/riassunto |
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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century. |
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