1.

Record Nr.

UNINA9910970224203321

Autore

Sharma D. P

Titolo

eRetailing principles and practice : for management students and practicing managers / / D.P. Sharma

Pubbl/distr/stampa

Mumbai, : Himalaya Pub. House, 2009

ISBN

1-282-81322-6

9786612813221

1-4416-7580-9

Edizione

[1st ed.]

Descrizione fisica

1 online resource (403 p.)

Soggetti

Electronic commerce

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references.

Nota di contenuto

COVER ; INDEX ; FOUNDATIONS OF e-RETAILING ; e-RETAILING: THE APPLICATION DOMAIN ; COMPETITIVE STRATEGIES ; e-RETAILING : THE CURRENT TRENDS ; e-COMMERCE : PROCEDURES & METHODS ; COMMERCIAL WEBSITE DESIGNING ; COMPUTER NETWORKING: CONCEPTS  & APPLICATIONS ; DATABASE CONCEPTS: THE FOUNDATION ; DATA WAREHOUSING: BASIC TECHNOLOGY & UTILIZATION ; ENTERPRISE RESOURCE PLANNING: DESIGN & IMPLEMENTATION ; DESIGN SUPPORT SYSTEM: THE KNOWLEDGE FOUNDATION ; RFID: NEW ERA TECHNOLOGY & APPLICATION DOMAIN  ; APPENDIX

Sommario/riassunto

FOUNDATIONS OF e-RETAILING e-RETAILING: THE APPLICATION DOMAIN COMPETITIVE STRATEGIES e-RETAILING: THE CURRENT TRENDS e-COMMERCE: PROCEDURES & METHODS COMMERCIAL WEBSITE DESIGNING COMPUTER NETWORKING: CONCEPTS & APPLICATIONS DATABASE CONCEPTS: THE FOUNDATION DATA WAREHOUSING: BASIC TECHNOLOGY & UTILIZATION ENTERPRISE RESOURCE PLANNING: DESIGN & IMPLEMENTATION DESING SUPPORT SYSTEM: THE KNOWLEDGE FOUNDATION RFID: NEW ERA TECHNOLOGY & APPLICATION DOMAIN APPENDIX