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Record Nr. |
UNINA9910969346803321 |
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Autore |
Russo Michael V |
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Titolo |
Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / / Michael V. Russo ; with a foreword by L. Hunter Lovins |
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Pubbl/distr/stampa |
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Stanford, Calif., : Stanford Business Books, 2010 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (273 p.) |
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Disciplina |
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Soggetti |
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Social responsibility of business - United States |
Small business - United States - Management |
Business planning - United States |
Business ethics - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front matter -- Contents -- Foreword -- Preface -- 1 Capitalizing on an Underground Consumer Movement -- 2 The Opportunity: Social Movements Meet the Marketplace -- 3 Turning Distinctiveness into Market Acceptance: The Mission-Driven Difference -- 4 Creating and Communicating the Brand: From Customers’ Values to Customer Value -- 5 Crafting the Mission-Driven Organization: The Human Dimension -- 6 Everybody Talkin’ ’Bout Heaven Ain’t Goin’ There: Building Credibility and Avoiding Scandals -- 7 Learning from the Leading Edge: Lessons for Mainstream Businesses -- 8 Values Clusters: Portland and Other Hotbeds of Mission-Driven Companies -- 9 Growing Pains: Asking Difficult Questions -- 10 Bringing It All Together: Taking Stock, Looking Ahead -- Acknowledgments -- A Note on the Literature and Research Approach -- Notes -- Index |
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Sommario/riassunto |
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"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies |
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appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible. |
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2. |
Record Nr. |
UNINA9910254347803321 |
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Titolo |
Recent Global Research and Education: Technological Challenges : Proceedings of the 15th International Conference on Global Research and Education Inter-Academia 2016 / / edited by Ryszard Jabłoński, Roman Szewczyk |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
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ISBN |
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Edizione |
[1st ed. 2017.] |
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Descrizione fisica |
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1 online resource (XV, 518 p. 290 illus.) |
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Collana |
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Advances in Intelligent Systems and Computing, , 2194-5365 ; ; 519 |
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Disciplina |
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Soggetti |
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Computational intelligence |
Dynamics |
Nonlinear theories |
Computational Intelligence |
Applied Dynamical Systems |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters. |
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Nota di contenuto |
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Material Science and Technology, Smart Materials -- Nanotechnology, Nanometrology, Nanoelectronics -- Biotechnology, Bioengineering, Environmental Engineering -- Plasma Physics -- Measurement, Signal Processing, Identification, Control -- Robotics, Computing, Modelling, Diagnostics -- Metrology, Sensors and Devices. |
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Sommario/riassunto |
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Developments in the connected fields of solid state physics, bioengineering, mechatronics and nanometrology have had a profound effect on the emergence of modern technologies and their influence on our lives. In all of these fields, understanding and improving the basic underlying materials is of crucial importance for the development of systems and applications. The International Conference Inter-Academia 2016 has successfully married these fields and become a regular feature in the conference calendar. It consisted of seven thematic areas in the field of material science, nanotechnology, biotechnology, plasma physics, metrology, robotics, sensors and devices. The book Recent Global Research and Education: Technological |
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Challenges is intended for use in academic, government and industry R&D departments, as an indispensable reference tool for the years to come. Also, we hope that the volume can serve the world community as the definitive reference sourcein Advances in Intelligent Systems and Computing. This book comprises carefully selected 68 contributions presented at the 15th International Conference on Global Research and Education INTER-ACADEMIA 2016, organized by Faculty of Mechatronics, Warsaw University of Technology, on September 26-28, in Warsaw, Poland. It is the second volume in series, following the edition in 2015. It brings together the knowledge and experience of 150 leading researchers representing 13 countries. We would like to thank all contributors and reviewers for helping us to put-together this book. |
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