1.

Record Nr.

UNINA9910968305203321

Autore

Applen J. D.

Titolo

Writing for the web : composing, coding, and constructing web sites / / by J.D. Applen

Pubbl/distr/stampa

New York, N.Y. : , : Routledge, , 2013

ISBN

0-415-88326-1

0-203-84525-0

1-136-92588-0

1-136-92589-9

Edizione

[1st ed.]

Descrizione fisica

1 online resource (333 pages)

Disciplina

006.7

Soggetti

Web sites - Design

Online authorship

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Old media, new media, the Internet, and knowledge -- The Internet and HTML -- Cascading style sheets -- Rhetoric and writing -- Layout and organization -- Major web site projects.

Sommario/riassunto

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.