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1. |
Record Nr. |
UNISA996209868303316 |
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Titolo |
The international journal of behavioral nutrition and physical activity |
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Pubbl/distr/stampa |
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[London], : BioMed Central, 2004- |
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ISSN |
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Disciplina |
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Soggetti |
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Diet |
Physical fitness |
Physical Fitness |
Nutrition Science |
Exercise & Fitness |
Periodical |
Fulltext |
Internet Resources. |
Periodicals. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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Refereed/Peer-reviewed |
Title from issue PDF caption (publisher Web site, viewed June 4, 2004). |
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2. |
Record Nr. |
UNINA9910994393703321 |
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Autore |
Diffloth, Paul |
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Titolo |
Agriculture genérale : Le sol et les labours / par Paul Diffloth |
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Pubbl/distr/stampa |
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Paris, : J.-B. Bailliere et fils, 1910 |
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Descrizione fisica |
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Disciplina |
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Locazione |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910968152803321 |
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Titolo |
European business review . Volume 19, Number 6 Assessing and building upon Wroe Alderson's intellectual legacy / / guest editors: Professor Stanley J. Shapiro and Professor Goran Svensson |
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Pubbl/distr/stampa |
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Bradford, : Emerald Insight, c2007 |
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ISBN |
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1-281-14349-9 |
9786611143497 |
1-84663-685-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (104 p.) |
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Collana |
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European business review ; ; 19, no. 6 |
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Altri autori (Persone) |
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ShapiroStanley J |
SvenssonGòˆran |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Wroe |
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Alderson: father of modern marketing; The Wroe river: the canyon carved by Alderson; Placing Wroe Alderson's contributions to buyer behavior in historical perspective; An Aldersonian explanation of twenty-first century "mass customization"; Economizing in differentiated distribution networks: a transvection approach; A comment on Alderson's intellectual legacy; Book review |
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Sommario/riassunto |
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In the editorial introduction to this e-book, Stanley J. Shapiro opens with the statement that Wroe Alderson was unquestionably the most influential marketing thinker of the mid-twentieth century. However, with the decline of Ph.D. seminars in the history of marketing thought and the development of marketing theory, fewer young academics have heard of Alderson let alone read his work. This publication, it is hoped and expected, will mark the beginning of renewed 21st century interest in the nature, the scope and the magnitude of Wroe Alderson's original contributions to marketing theory and |
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