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Record Nr. |
UNINA9910967756603321 |
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Autore |
Budelmann Kevin |
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Titolo |
Brand identity essentials : 100 principles for designing logos and building brands / / Kevin Budelmann, Yang Kim, Curt Wozniak |
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Pubbl/distr/stampa |
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Beverly, Mass., : Rockport Publishers, c2010 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (209 p.) |
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Altri autori (Persone) |
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KimYang <1968-> |
WozniakCurt |
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Disciplina |
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Soggetti |
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Logos (Symbols) - Design |
Industrial design coordination |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity. |
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Sommario/riassunto |
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This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. |
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