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Record Nr. |
UNINA9910464801003321 |
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Autore |
Moutinho Luiz |
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Titolo |
Quantitative modelling in marketing and management [[electronic resource] /] / by Luiz Moutinho, Kun-Huang Huarng |
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Pubbl/distr/stampa |
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Singapore ; ; Hackensack, N.J., : World Scientific, c2013 |
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ISBN |
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1-283-85086-9 |
981-4407-72-0 |
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Descrizione fisica |
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1 online resource (530 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Management - Mathematical models |
Marketing - Mathematical models |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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CONTENTS; Preface; Introduction; Part 1. Statistical Modelling; Part 2. Computer Modelling; Part 3. Mathematical and Other Models; References; Part 1. Statistical Modelling; Chapter 1. A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing Wayne S. DeSarbo and Sunghoon Kim; 1. Introduction; 2. The Vector MDS Model; 2.1. The individual level vector MDS model; 2.2. The segment level or clusterwise vector MDS model; 3. The Unfolding MDS Model; 3.1. The individual level simple unfolding model |
3.2. The segment level or clusterwise multidimensional unfolding model 4. A Marketing Application; 4.1. The vector model results; 4.2. The simple unfolding model results; 5. Discussion; References; Chapter 2. Role of Structural Equation Modelling in Theory Testing and Development Parikshat S. Manhas, Ajay K. Manrai, Lalita A. Manrai and Ramjit; 1. Introduction; 1.1. Structural equation modelling; 1.2. Terminology, rules, and conventions; 2. Structural Equation Modeling - Example; 2.1. Model identification; Model specification; 2.2. Goodness-of-fit |
2.3. Model fit summary for the current example 3. Model Estimation, |
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Modification and Interpretation; References; APPENDIX; Steps To Launch Amos Graphics; Chapter 3. Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application Joaquín Aldás-Manzano; 1. Introduction; 2. The PLSPM Algorithm; 3. PLSPM Properties: Strengths and Weaknesses; 4. Applied Example: The Role of Trust on Consumers Adoption of Online Banking; 4.1. The model; 4.2. Method; 4.3. Estimating a PLSPM. Step 1. Dealing with second order factors |
4.4. Estimating a PLSPM. Step 2. Validating the measurement (outer) model 4.4.1. Reliability; 4.4.2. Convergent validity; 4.4.3. Discriminant validity; 4.5. Estimating a PLSPM. Step 3. Assessing the structural (inner) model; 4.5.1. R2 of dependent LV; 4.5.2. Predictive relevance; 4.6. Estimating a PLSPM. Step 4. Hypotheses testing; 5. Conclusion; References; Chapter 4. DEA- Data Envelopment Analysis: Models, Methods and Applications Dr. Alex Manzoni and Professor Sardar M.N Islam; 1. Introduction; 2. Basic DEA Model; 3. Slack and Returns to Scale; 4. Assumptions, Strengths and Limitations |
5. Applications, Examples and Computation Programs 6. Conclusion; Acknowledgement; References; Chapter 5. Statistical Model Selection Graeme D Hutcheson; 1. Introduction; 2. Some Example Analyses; 2.1. Tourism in Portugal; 2.2. Union membership; 3. Problem 1: Including Non-Important Variables in the Model; 3.1. Simulating data; 3.2. Models derived from simulated data; 4. Problem 2: Not Including Important Variables in the Model; 4.1. Modelling fuel consumption; 5. Conclusion; References; Part 2. Computer Modelling |
Chapter 6. Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva |
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Sommario/riassunto |
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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or |
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2. |
Record Nr. |
UNINA9910967545703321 |
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Titolo |
Basophil granulocytes / / Paul K. Vellis, editor |
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Pubbl/distr/stampa |
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New York, : Nova Science Publishers, c2010 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (145 p.) |
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Collana |
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Cell biology research progress series |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Intro -- BASOPHIL GRANULOCYTES -- BASOPHIL GRANULOCYTES -- CONTENTS -- PREFACE -- Chapter 1 NEGATIVE REGULATION OF FC RI-MEDIATED BASOPHIL ACTIVATION BY THE CBL FAMILY OF ADAPTOR PROTEINS -- ABSTRACT -- INTRODUCTION -- The High Affinity Receptor for IgE: Structure and Function. -- Mechanisms Underlying Negative Regulation of Basophil Activation. -- CBL FAMILY PROTEINS -- Domain Structure and Function of Cbl Proteins. -- Fc RI Down-Regulation by Cbl-Mediated Ubiquitination. -- Fc RI Down-Regulation by Cbl Adaptor Function. -- Cbl-Mediated Down-Regulation of Non-Receptor PTKs Upon Fc RI Engagement. -- Cbl-Mediated Regulation of PTKs in Unstimulated Basophils. -- CONCLUSION -- REFERENCES -- Chapter 2 BASOPHILS, MAST CELLS AND LIVER CANCER -- ABSTRACT -- INTRODUCTION -- Liver Cancer: A Still Complex Disease -- Mast Cells: A Heterogeneous Cell Population -- Human Basophils Granulocytes: A Rare But Emerging Inflammatory Cell Population -- Mast Cells, Basophil Granulocytes and the Liver Cancer -- CONCLUSIONS -- REFERENCES -- Chapter 3 BASOPHILIC GRANULOCYTE: A REVIEW OF ITS CHARACTERISTICS AND ROLES -- ABSTRACT -- INTRODUCTION -- Phenotype, Development, and Activation of Basophils -- Basophils and Anaphylaxis -- (1) Classical pathway of anaphylaxis by mast cells and IgE -- (2) A new anaphylaxis pathway that involves basophils and IgG -- (3) Platelet-activating factor and basophil-mediated anaphylaxis -- (4) The role of basophils in human anaphylaxis -- Roles of Basophils in Chronic Allergic Reactions |
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-- (1) Roles of IgE in the chronic allergic reaction -- (2) The role of basophils in the IgE-dependent chronic allergic inflammatory response -- (3) Basophils as potential therapeutic targets for chronic allergic inflammation -- The Role of Basophils in the Control of T Cell Differentiation -- (1) T cell development and IL-4. |
(2) The roles of basophils in Th2 cell development -- Roles of Basophils in Immunological Memory Responses -- REFERENCES -- Chapter 4 FLAVONOIDS, NATURAL INHIBITORS OF BASOPHIL ACTIVATION -- ABSTRACT -- INTRODUCTION -- I. Flavonoids Inhibit IL-4, IL-13 and CD40 Ligand Expression by Basophils -- II. Clinical Effects of Flavonoids Identified with in Vivo Animal Models -- III. Flavonoids Ameliorated Ocular Symptoms of Japanese Cedar Pollinosis -- CONCLUSION -- ACKNOWLEDGMENTS -- REFERENCES -- Chapter 5 BASOPHIL IN TROPICAL INFECTIONS -- ABSTRACT -- INTRODUCTION -- BASOPHIL IN MALARIA -- BASOPHIL IN DENGUE -- BASOPHIL IN TUBERCULOSIS -- BASOPHIL IN LEPROSY -- REFERENCES -- Chapter 6 RESEARCH ON BASOPHIL IN THAILAND -- ABSTRACT -- INTRODUCTION -- BASOPHIL IN ALLERGY -- BASOPHIL IN CANCER -- BASOPHIL IN INFECTION -- BASOPHIL IN INTOXICATION -- WHAT SHOULD THE NEXT TREND OF RESEARCH IN THAILAND BE? -- REFERENCES -- Chapter 7 BASOPHIL GRANULOCYTES: SMALL IN NUMBERS, MIGHTY IN IMMUNE REGULATION* -- REFERENCES -- Chapter 8 C-REACTIVE PROTEIN: FCR RECEPTOR-MEDIATED EFFECTS ON HUMAN PERIPHERAL BLOOD BASOPHILS IN VITRO* -- INTRODUCTION -- MATERIALS AND METHODS -- Basophils Isolation -- Reagents -- Cell Incubations and Assessment of Basophil Response -- Basophil Desensitizsation and Restimulation in Vitro -- STATISTICAL ANALYSIS -- RESULTS AND DISCUSSION -- Basophil Responses to Human Aggregated IgG, C-Reactive Protein, and Fcgriii Cross-Linking -- 2. Basophil Responses to Cholinergic Drugs -- 3. Basophil Responses to Aggregated IgG and Cholinergic Drugs -- 4. Basophil Responses to Human C-Reactive Protein and Cholinergic Drugs -- 5. Joint Effects of CRP with aIigG and Antibody to CD16 -- 6. Normal Human Blood Basophil Responses to Repeated Activation in Vitro -- ACKNOWLEDGMENT -- REFERENCES -- INDEX -- Blank Page. |
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Sommario/riassunto |
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This work examines the latest research developments in the field of basophil granulocytes, sometimes referred to as basophils, which are the least common of the granulocytes, representing about 0.01% to 0.3% of circulating white blood cells. |
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