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Record Nr. |
UNINA9910967095303321 |
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Autore |
Skilton Mark |
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Titolo |
Building the Digital Enterprise : A Guide to Constructing Monetization Models Using Digital Technologies / / by Mark Skilton |
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Pubbl/distr/stampa |
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London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2015 |
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ISBN |
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Edizione |
[1st ed. 2015.] |
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Descrizione fisica |
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1 online resource (273 p.) |
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Collana |
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Business in the Digital Economy, , 2947-793X |
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Disciplina |
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Soggetti |
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Business information services |
Electronic commerce |
Strategic planning |
Leadership |
Industries |
Economics |
Business Information Systems |
E-Business |
Business Strategy and Leadership |
IT in Business |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy. |
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