Creating the modern man : American magazines and consumer culture, 1900-1950 / / Tom Pendergast

• Record Nr.: UNINA9910967015603321
• Autore: Pendergast Tom
• Pubbl/distr/stampa: Columbia, Mo., : University of Missouri Press, c2000
• ISBN: 0-8262-6224-4
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (301 p.)
• Disciplina: 305.31/0973
• Soggetti: Masculinity - United States - History - 20th century; Body image in men - United States; Men in mass media - United States; Men in popular culture - United States; Consumption (Economics) - United States
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references (p. 269-283) and index.
• Nota di contenuto: Intro -- Contents -- Acknowledgments -- Introduction -- Conclusion -- Bibliography -- Index.
• Sommario/riassunto: Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR