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1. |
Record Nr. |
UNINA9910966606703321 |
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Autore |
Brown Mary <1959-> |
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Titolo |
Boom : marketing to the ultimate power consumer--the baby boomer woman / / Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
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Pubbl/distr/stampa |
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New York, : American Management Association, c2006 |
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ISBN |
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9786611128463 |
9781281128461 |
1281128465 |
9780814429808 |
0814429807 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Women consumers |
Consumer behavior |
Marketing |
Baby boom generation |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (p. 225-228) and index. |
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Nota di contenuto |
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; Introduction: She's the emerging power consumer -- She's the sweet spot: the new demographic of choice. On marketing to technology optimists / Rose Rodd -- On marketing to baby boomer women in Canada / Anne-Marie Caron -- On baby boomer women and experimentation / Jan DeLyser -- On forging an emotional connection with her / Kate Quinn -- On recognizing her as a driving force in the markeplace / Amy Marentic -- She's complex: why there's no such thing as "the" baby boomer woman. On appealing to her values / Joanne Sachse Mogren -- On getting nostalgia right / Cindy Marshall -- On the difference between marketing to men and to women / Caleb Mason -- On why not to just shrink it and pink it / Fran Philip -- On marketing to distinctions / Pepper Miller -- On marketing to Hispanic baby boomer women / Isabel Valdes -- She's her stage, not her age: leveraging her life transitions. On playing financial catch up / Lisa Caputo -- On marketing to all her life stages / Wlliam D. Novelli -- On high technology marketing to women / Gina Clark -- On the power of |
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creating brand personas / Claire Spofford -- She's motivated: the 3-D view of her. On appealing to her psyche / Michael Bohn -- On embracing both her demographic and psychographic drivers / Grant J. Schneider -- On aspiring at midlife / Peggy Northrop, Brenda Saget Darling -- On banking on women-owned businesses / Maria C. Coyne -- On her quest for a free spirit / Federico Musi -- She's in the driver's seat: she'll problem-solve her own way through the marketplace. On getting to the heart of the matter / Joe Teno -- On focusing on the "why" vs. the "how" / Heidi Baker, Eden Jarrin -- On the personal shopper approach to technology / Melissa McVicker -- On paying attention to details / Kathy Moyer Dragon -- On business "plus" / Anne Kelly -- She's changing channels: shaping the new brandscape. On harnessing the power of women's solidarity / Adam Hicks -- On real women selling to real women / Yvonne Saliba Pendleton -- On referential not deferential marketing / Deborah Natansohn -- On delivering beyond expectations / Rick Lovett -- On staying relevant for the boomer woman / Ed Kinney -- She's waiting: the marketer's call to action. On redressing the misconceptions / Dorothy Dowling -- On getting past emotional bias / Christopher W. Bradley -- On moving beyond the Holy Grail / Ira Mayer -- On the evolution of marketing to the baby boomer woman / Lori Bitter. |
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Sommario/riassunto |
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With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more |
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2. |
Record Nr. |
UNINA9910959728203321 |
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Autore |
Sievers Eric <1970, > |
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Titolo |
The post-Soviet decline of Central Asia : sustainable development and comprehensive capital / / Eric W. Sievers |
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Pubbl/distr/stampa |
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London ; ; New York : , : RoutledgeCurzon, , 2003 |
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ISBN |
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1-317-79337-4 |
1-317-79336-6 |
1-315-81071-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (565 p.) |
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Collana |
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Central Asia research forum |
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Classificazione |
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Disciplina |
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338.958/07/09049 |
338.9580709049 |
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Soggetti |
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Sustainable development - Asia, Central |
Post-communism - Asia, Central |
Asia, Central Economic conditions 1991- |
Asia, Central Social conditions 1991- |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Simultaneously published in the USA and Canada. |
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Nota di bibliografia |
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Includes bibliographical references (pages [207]-244) and index. |
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Nota di contenuto |
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Cover; Half Title; Title Page; Dedication; Copyright Page; Table of Contents; Glossary of terms and abbreviations; Introduction: Central Asia in transition - the capital of sustainable development; Pre-Soviet, Soviet, and post-Soviet Central Asia; Central Asia experienced and abstracted; Sustainable development; Methodology: the dilemma of statistics; Physical and financial capital; Natural capital; Human capital; Organizational capital; Social capital; Sustainable development and international environmental law; 1. Natural capital: the Central Asian human and natural environment |
Lingering effects of the Soviet military establishmentWater management; Land degradation; Biodiversity; Industrial pollution; Caspian Sea; Hydrocarbons and mining; Evaluating the eras of natural capital in Central Asia; 2. Human capital: health, education, and science in Central Asia; Human capital in health; Educational human capital: basic literacy; Educational human capital: science and technology; The brain drain; Evaluating the eras of human capital in Central Asia; 3. Formal organizational capital: governments and markets; Kaldor-Hicks |
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and globalization |
Formal organizations: the democratic administrative stateAsset stripping: the post-Soviet market game; Formal rules: the rule of law state; Evaluating the eras of organizational capital in Central Asia; 4. Social capital: civil society and solidarity; One-shot games; Bridging social capital: social associations and civil society; Bonding social capital: mahalla community associations; Evaluating the eras of social capital in Central Asia; 5. International environmental regimes and international environmental law; The new sovereignty and managed compliance as organizational and social capital |
Epistemic communities as human and social capitalEnvironmental administrative agencies as human and organizational capital; Connecting international regimes to natural capital: compliance and effectiveness; 6. Case studies: internationalizing the Central Asian environment; Agenda 21, opening states, and the new era of sustainable development; Into the opening: GEF and the GEF implementors; Biodiversity: embracing CBD dollars and avoiding CITES duties; The transboundary atmosphere: ozone, carbon, and LRTAP; Desertification |
Regional ecosystems in the global environment: the Caspian Environment ProgrammeTransboundary watercourse management: the Irtysh river; Beyond thinking globally: local action for the Aral Sea; Evaluating Central Asia and the internationalized environment; Conclusion: prospects for sustainable development in Central Asia; Tracking the decline in comprehensive capital; Accounting for decline; Implications of decline for sustainable development; Notes; Index |
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Sommario/riassunto |
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Sievers draws on his experience of Central Asia to take on the task of explaining the remarkable economic declines of the post-Soviet Central Asian states (Kazakhstan, Kyrgystan, Tajikistan, Turkmenistan and Uzbekistan) in the past decade, and the turn of these states towards despotism. |
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