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1. |
Record Nr. |
UNINA990007173340403321 |
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Titolo |
Marx e la rivoluzione / scritti di E. Bloch ... [et al.] ; a cura di Francesco Coppellotti |
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Pubbl/distr/stampa |
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Milano, : Feltrinelli, 1972 |
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Descrizione fisica |
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Collana |
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Disciplina |
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Locazione |
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Collocazione |
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DFT A92.13 MARK/S 20 |
FIL-6 |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Traduzione di Francesco Coppellotti, Stefano Zecchi |
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2. |
Record Nr. |
UNINA9910965421803321 |
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Titolo |
Public information campaigns & opinion research : a handbook for the student & practitioner / / edited by Hans-Dieter Klingemann and Andrea Roemmele |
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Pubbl/distr/stampa |
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London ; ; Thousands Oaks, : SAGE, 2002 |
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London ; ; Thousands Oaks : , : SAGE, , 2002 |
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ISBN |
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0-85702-453-1 |
1-280-36995-7 |
9786610369959 |
1-4129-3264-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (xiv, 193 pages) : charts |
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Altri autori (Persone) |
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KlingemannHans-Dieter |
RòˆmmeleAndrea <1967-> |
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Disciplina |
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Soggetti |
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Advertising, Political |
Political campaigns |
Public opinion polls |
Communication in politics |
Advocacy advertising |
Advertising campaigns |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns"" |
""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign"" ""Chapter 5 - Planning and Implementing a National |
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campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union"" |
""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey"" ""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion""; ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner"" ""Index"" |
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Sommario/riassunto |
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Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools. |
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