The secret language of leadership : how leaders inspire action through narrative / / Stephen Denning

• Record Nr.: UNINA9910965234903321
• Autore: Denning Stephen
• Pubbl/distr/stampa: San Francisco, : Jossey-Bass, c2007
• ISBN: 9786611032548; 9780470493250; 0470493259; 9781118047378; 1118047370; 9781281032546; 1281032549; 9780470184400; 047018440X
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (305 p.)
• Collana: J-B US non-Franchise Leadership ; ; v.40
• Disciplina: 658.4/5
• Soggetti: Leadership; Communication in organizations; Storytelling
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 245-263) and index.
• Nota di contenuto: What is transformational leadership? -- Introduction: Ten mistakes transformational leaders make -- The secret language of leadership -- The language of leadership: key enablers -- Articulating a clear, inspiring goal -- The leader's own story: committing to the goal -- Mastering the audience's story -- Cultivating narrative intelligence -- Telling truthful stories -- Leadership presence: the body language of leadership -- The language of leadership: key steps -- Getting people's attention -- Stimulating desire -- Reinforcing with reason -- Continuing the conversation -- Epilogue.
• Sommario/riassunto: The book introduces the concept of narrative intelligence-an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of ; leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents-anyone who is setting out to the change the world.