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Record Nr. |
UNINA9910965069403321 |
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Autore |
Wood J. B |
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Titolo |
B4B : how technology and big data are reinventing the customer-supplier relationship / / J. B. Wood, Todd Hewlin, Thomas Lah |
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Pubbl/distr/stampa |
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Ashland, Ohio : , : Point B Inc., , [2013] |
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©2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (240 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Big data |
Customer relations |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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""Copyright""; ""Contents""; ""Introduction""; ""Chapter 1: The Origins of B2B""; ""Chapter 2: New Leaders Emerge""; ""Chapter 3: It�s the Outcome!""; ""Chapter 4: B4B""; ""Chapter 5: Connectedness and the Tower of Power""; ""Chapter 6: Capabilities-Led Transformation""; ""Chapter 7: Pivot 1: Land + Expand Selling""; ""Chapter 8: Pivot 2: Adoption Services""; ""Chapter 9: Pivot 3: The Data Handshake""; ""Chapter 10: Crossing the Line""; ""Epilogue""; ""Endnotes""; ""Index"" |
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Sommario/riassunto |
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Industry after industry is becoming technology driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple make, sell, ship approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It's a whole new ballgame. Using powerful models and specific examples, B4B envisions a next-generation tech industry where suppliers play an active, ongoing role in |
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