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1. |
Record Nr. |
UNIBAS000018361 |
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Autore |
Ioannes : Philoponus |
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Titolo |
Iohannis Philoponi De Vocabulis quae diversum significatum exhibent secundum differentiam accentus / Iohannes Philoponus ; edited by Lloyd W. Daly |
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Pubbl/distr/stampa |
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Philadelphia : American philosophical society, 1983 |
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ISBN |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Lingua greca - Accentazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Sulla pag. che prec. il front.: On the Accent of Homonyms |
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2. |
Record Nr. |
UNINA9910462926503321 |
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Autore |
Gill Leslie E. |
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Titolo |
Advertising and psychology / / Leslie E. Gill |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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0-203-58356-6 |
1-136-66370-3 |
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Descrizione fisica |
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1 online resource (193 p.) |
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Collana |
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Routledge Library Editions : Advertising |
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Disciplina |
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Soggetti |
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Advertising - Psychological aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published in 1954 by Hutchinson's University Library. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Advertising and Psychology; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Preface; I Introduction; II Media; III Advertising Research; IV The Mind; V Attention; VI Attention Factors in Advertising; VII Apperception and Interest; VIII Psychology of the Layout; IX Imagination; X Motivation; XI Habit; XII Feeling and Emotion; XIII Intelligence; XIV Sympathy and Suggestion; XV Various Advertising Appeals; XVI Remembering; XVII Association; XVIII Volition; XIX Conclusion; Bibliography; Index |
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Sommario/riassunto |
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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purc |
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3. |
Record Nr. |
UNINA9910466473803321 |
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Autore |
Wharton Edith <1862-1937, > |
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Titolo |
The age of innocence / / by Edith Wharton |
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Pubbl/distr/stampa |
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Minneapolis : , : First Avenue Editions, , 2018 |
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ISBN |
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Descrizione fisica |
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Soggetti |
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Triangles (Interpersonal relations) |
Separated people |
Upper class |
Married people |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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4. |
Record Nr. |
UNISA996205347103316 |
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Titolo |
Actas urologicas españolas |
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Pubbl/distr/stampa |
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Madrid, : Elsevier España |
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Edizione |
[English ed.] |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Urology |
Urologia |
Urologic Diseases |
Fulltext |
Internet Resources. |
Periodicals. |
Periodical |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Periodico |
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Note generali |
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5. |
Record Nr. |
UNINA9910964121503321 |
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Autore |
Stöckl Hartmut <1965-> |
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Titolo |
Die Sprache im Bild, das Bild in der Sprache : zur Verknupfung von Sprache und Bild im massenmedialen Text : Konzepte, Theorien, Analysemethoden / / Hartmut Stockl |
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Pubbl/distr/stampa |
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Berlin ; ; New York, : Walter de Gruyter, c2004 |
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ISBN |
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9786612195679 |
9781282195677 |
1282195670 |
9783110201994 |
3110201992 |
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Edizione |
[2004] |
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Descrizione fisica |
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1 online resource (436 p.) |
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Collana |
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Linguistik, Impulse & Tendenzen, , 1612-8702 ; ; 3 |
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Classificazione |
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Disciplina |
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Soggetti |
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Visual communication |
Mass media and language |
Mass media - Semiotics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [389]-410) and index. |
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Nota di contenuto |
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Frontmatter -- Inhaltsverzeichnis -- 0 Forschungskontext - Gegenstände - Fragestellungen -- 1 Bilder - Bildlichkeit - Bildtheorien -- 2 Sprache-Bild-Texte: Bilder als Text - Bilder im Text -- 3 Bilder: Sprachlich - Phraseologisch - Idiomatisch -- 4 Anschauungsorientiertes Verstehen im Text -- 5 Sprache-Bild-Bezüge im Text -- 6 Sprachbild-Bild-Bezüge im Text -- 7 Resümee -- Backmatter |
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Sommario/riassunto |
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Das Buch etabliert das materielle Bild als Untersuchungsobjekt der Textlinguistik, indem es dessen hohen Stellenwert für die Bedeutungskonstitution in Sprache-Bild-Texten aufzeigt. Antworten auf drei Fragen bestimmen die Konzeption der Studie: Wie funktionieren Bilder als kommunikative Artefakte und als mit Sprache untrennbar verbundene Zeichenmodalität? Welche Arten von Bezügen |
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können zwischen Sprache und Bild im Text aufgebaut werden - wie lassen sich diese theoretisch begründen, systematisieren und textanalytisch handhaben? In welchen Beziehungen zueinander stehen sprachliche (d.h. anschauungsorientierte Formulierungen) und materielle Bilder? Das Buch zeichnet sich neben einer engen Verschränkung theoretischer und praktischer Aspekte v.a. durch die interdisziplinäre Zusammenführung verschiedenster einzelwissenschaftlicher Erkenntnisse zum Bild aus. |
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