|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910963629003321 |
|
|
Autore |
Lury Celia |
|
|
Titolo |
Brands : the logos of the global economy / / elia Lury |
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London ; ; New York : , : Routledge, , 2004 |
|
|
|
|
|
|
|
ISBN |
|
9786610242344 |
9788176494809 |
8176494801 |
9781134529162 |
1134529163 |
9781134529179 |
1134529171 |
9781280242342 |
1280242345 |
9780203495025 |
0203495020 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (180 p.) |
|
|
|
|
|
|
Collana |
|
International library of sociology |
|
|
|
|
|
|
Classificazione |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Brand name products |
Business names |
Marketing |
Globalization - Economic aspects |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. [177]-190) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Book Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index; |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. |
|
|
|
|
|
|
|