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1. |
Record Nr. |
UNINA9910964690303321 |
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Autore |
Culbertson Melissa |
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Titolo |
Blog design for dummies / / by Melissa Culbertson |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, c2013 |
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ISBN |
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9781118554784 |
1118554787 |
9781118554999 |
111855499X |
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Descrizione fisica |
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1 online resource (355 p.) |
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Collana |
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Disciplina |
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Soggetti |
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Blogs |
Online social networks |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"Making Everything Easier!"--Cover. |
Includes index. |
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Nota di contenuto |
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Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Conventions Used in This Book; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Blog Design; Chapter 1: Recognizing Components of a Well-Designed Blog; Knowing Why Blog Design Matters; Discovering How Readers Visually Travel Your Blog; Using Design Elements That Complement Your Message; Creating a Great-Looking Blog (When You Aren't a Designer); Looking at Available Tools; Chapter 2: Applying Core Design Principles; Providing Structure with Proximity |
Using RepetitionCreating Contrast; Aligning Design Elements; Chapter 3: Getting to Know Your Blog (Even Better); Creating Goals for a Strong Design; Defining Your Writing; Understanding Your Audience; Chapter 4: Establishing a Style Guide; Exploring the Benefits of a Style Guide; Identifying Elements to Include; Creating Your Style Guide; Developing Guidelines for Blogs with Multiple Contributors; Part II: Choosing the Visual Design Elements; Chapter 5: Gathering Design Ideas; Creating a Mood Board - And Why; Studying Other Blogs; Digging into Blog Analytics to Improve Navigation Design |
Deciding Who Designs Your BlogChapter 6: Selecting Fonts and Colors; |
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Choosing Fonts; Choosing Colors; Chapter 7: Developing Your Overall Blog Layout; Getting Familiar with Common Layout Types; Selecting a Blog Theme; Exploring Ways to Showcase Blog Posts on Your Home Page; Deciding Where to Place Advertising; Chapter 8: Customizing Your Header, Footer, and Background; Expressing Visual Identity with a Strong Blog Header; Enhancing Navigation with a Blog Footer; Polishing Your Design with a Blog Background; Chapter 9: Customizing the Design with Coding Basics |
Seeing How HTML and CSS Work TogetherBasic HTML Every Blogger Should Know; Basic CSS Every Blogger Should Know; Accessing the CSS in Your Blogging Platform; Inspecting Your Blog with Firebug; Part III: Designing for Easy Navigation and Interactivity; Chapter 10: Navigation and SEO Basics; Discovering the Mission of Good Navigation; Easing Navigation with SEO-optimized Blog Components; Making Your Blog Mobile-Friendly; Chapter 11: Laying Out Your Navigation Menu and Sidebars; Introducing Important Content with a Navigation Menu; Putting Together Your Navigation Menu |
Showcasing Key Information with a SidebarIdentifying Elements to Build a Sidebar; Including Visual Design within Your Sidebar; Staying Clear of Sidebar Distractions; Chapter 12: Making Content Easy to Find; Giving Visitors the Opportunity to Explore; Making Sure Visitors Find What They're After; Organizing with Categories and Tags; Helping Readers Find Old Content; Increasing Reach by Highlighting Your Blog Posts; Chapter 13: Increasing Ability to Share and Interact; Exploring Sharing Buttons for Your Blog Posts; Managing Comments; Highlighting Social Media Profiles |
Part IV: Creating Design-Friendly Content |
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Sommario/riassunto |
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The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for cr |
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2. |
Record Nr. |
UNINA9910961401503321 |
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Autore |
Aveyard Karina |
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Titolo |
Watching Films : New Perspectives on Movie-Going, Exhibition and Reception |
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Pubbl/distr/stampa |
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Bristol, : Intellect Books Ltd, 2013 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (442 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Film criticism |
Motion pictures -- Appreciation |
Motion picture audiences - History |
Motion picture industry |
Music, Dance, Drama & Film |
Film |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Cover ; Half Title ; Title ; Copyright ; Dedication ; Contents; Foreword; Figures and Tables; Acknowledgements; About the Contributors; Introduction: New Perspectives on Movie-going, Exhibition and Reception ; Part I: Theoretical Perspectives ; Chapter 1: Cinema, Modernity and Audiences: Revisiting and Expanding the Debate; Chapter 2: What is a Cinema? Death, Closure and the Database; Chapter 3: A Poetics of Film-audience Reception? Barbara Deming Goes to the Movies; Chapter 4: The Porous Boundaries of Newsreel Memory Research |
Chapter 5: Why are Children the Most Important Audience for Pornography in Australia?Part II: The Film Industry - Systems and Practices ; Chapter 6: Local Promotion of a 'Picture Personality': A Case Study of the Vitagraph Girl ; Chapter 7: 'Calamity Howling': The Advent of Television and Australian Cinema Exhibition; Chapter 8; A Nation of Film-goers: Audiences, Exhibition and Distribution in New Zealand; Chapter 9: The Critical Reception of Certified Copy: Original Art or Copy of a Rom-com?; Part III: Movie Theatres - From Picture Palace to the Multiplex |
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From Out-of-town to the Edge and Back to the Centre: Multiplexes in Britain from the 1990sPart IV: On the Margins ; Chapter 15: The Place of Rural Exhibition: Makeshift Cinema-going and the Highlands and Islands Film Guild (Scotland); Chapter 16: 'A Popcorn-free Zone': Distinctions in Independent Film Exhibition in Wellington, New Zealand; Chapter 17: Getting to See Women's Cinema; Chapter 18: Shifting Fandoms of Film, Community and Family; Part V: Just Watching Movies? ; Chapter 19: Watching Popular Films in the Netherlands, 1934-36 |
Chapter 20: Contemporary Italian Film-goers and Their CriticsChapter 21: Imagining a 'Decent Crowd' at the Indian Multiplex; Chapter 22: The VHS Generation and their Movie Experiences; Index; Back Cover |
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Sommario/riassunto |
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Watching Films: New Perspectives on Movie-Going, Exhibition and Reception provides new and compelling insights into the social, cultural and economic factors that influence the circulation, prensentations and consumption of film. This book provides a fresh approach to understanding the rapidly changing nature of modern cinema. |
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