1.

Record Nr.

UNINA9910960296703321

Autore

Finklea Ben

Titolo

Drupal 6 search engine optimization : rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites / / by Ben Finklea

Pubbl/distr/stampa

Birmingham, UK, : Packt Publishing, 2009

ISBN

9786612298745

9781282298743

1282298747

9781847198235

1847198236

Edizione

[1st ed.]

Descrizione fisica

1 online resource (280 p.)

Collana

From technologies to solutions

Disciplina

006.7

Soggetti

Electronic information resource searching

Search engines

Web site development

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover; Table of Contents; Preface; Chapter 1: The Tools You'll Need; Drupal 6; Modules; Installing 99% of Drupal modules:; Installing the remaining 1% Drupal modules; Essential SEO modules; Optional SEO modules; Non-SEO modules; Drupal SEO Checklist module; Google Account; Set up a Google Account; Analytics; Google Analytics; Creating a Google Analytics account and installing it on your Drupal site; Yahoo! Analytics; Google Webmaster Tools; Verify your site with Google; Google Webmaster Tools settings; Preferred domain; Crawl rate; Understanding search engine crawlers; Paid tools; CrazyEgg

MintOther Great Tools; Install two browsers; Google Toolbar; PageRank; SEO for Firefox plugin; Yahoo! site explorer; Summary; Chapter 2: Keyword Research; What is a keyword?; Keywords aggregate searchers into organized groups; A keyword defines a market; Why keyword research is important; What is your keyword goal?; Goal 1: Brand awareness; Company brand awareness; Product brand awareness; Credibility; Goal 2: Conversions; Transactional; Lead Generation; Page



impression (or ad impression); Keyword research tools; Your own web site; How to set up the Top Searches module:; Your competition

How to scrape your competitors' web site for keywordsGoogle Adwords Keyword Tool; Google Zeitgeist; Google Trends; SEOmoz; Keyword Discovery; WordTracker; How to pick the best keywords; The scenario; How to gather a keywords list; Picking the right terms; Getting rid of the wrong terms; Summary; Chapter 3: On Page Optimization; Page titles; The page title module; The token module; Install and configure the page title module; Rewriting page titles for individual nodes; Writing page titles that Google and your visitors will love; Setting your web site's name; Link titles

How to edit the title element of your navigation linksMake Drupal URLs clean and search engine optimized; A brief history of static and dynamic URLs; How Drupal handles dynamic URLs; Turning on clean URLs in Drupal; Optimizing URLs with the Path module; How to turn on the Path module; How to change a content path; Writing optimized URLs; Automating paths with Pathauto and Path Redirect; Installing Pathauto and Path Redirect; Configuring Pathauto; Redirects; 301 Redirects-the right way to move content around; Installing and configuring Path Redirect; How to set up a 301 redirect

Global Redirect module-fixing Drupal's duplicate content problemsHow to install and configure the Global Redirect module; Summary; Chapter 4: More On-Page Optimization; Headings; HTML Header tags; How Drupal handles headings; Drupal menus and navigation; How to change your navigation; Other links in your site; Optimize images, video, and other media; File name; The alt and title attributes; Uses of alt and title; Text near the media file; Meta tags; Installing the Meta tags module; Configuring the Meta tags module; Specifying meta tags for your content; Taxonomy meta tags; Node Meta tags

Views Meta tags

Sommario/riassunto

Rank high in search engines with professional SEO tips, modules, and best practices for Drupal web sites



2.

Record Nr.

UNINA9910913477703321

Titolo

Construction : Weekly Supplement to Building (Sydney, NSW : 1909 - 1914)

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Periodico

3.

Record Nr.

UNINA9910971013003321

Titolo

Seeds : biology, development and ecology / / edited by Sheldon C. Navie & Steve W. Adkins, Sarah Ashmore

Pubbl/distr/stampa

Cambridge, MA, : CABI, 2007

ISBN

1-280-81203-6

9786610812035

1-84593-198-X

Edizione

[1st ed.]

Descrizione fisica

1 online resource (460 p.)

Altri autori (Persone)

NavieSheldon C

AdkinsSteve W

AshmoreSarah

Disciplina

631.5/21

Soggetti

Seeds

Seeds - Development

Seeds - Ecology

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Contents; Contributors; Preface; I: Michael Black Founders Lecture; II: Seed Conservation; III: Seed Development; IV: Seed Biotechnology; V: Germination and Dormancy; VI: Seed Ecology; Index;

Sommario/riassunto

Substantial progress has been made in seed science during the past few years, emphasizing its important role in advancing plant biotechnology, agriculture, plant resource management, and



conservation. Providing comprehensive coverage of the latest seed science research including germination,. dormancy, development, and desiccation tolerance, this book also details the most advanced methods and practices in seed biology, ecology and technology.