1.

Record Nr.

UNINA9910958532603321

Titolo

Digital Marketing for Dummies / / Ryan Deiss and Russ Henneberry

Pubbl/distr/stampa

Hoboken, N.J., : John Wiley, c2020

Hoboken, New Jersey : , : For Dummies, , [2020]

©2020

ISBN

9781119660507

1119660505

9781119660491

1119660491

Edizione

[2nd ed]

Descrizione fisica

1 online resource

Collana

--For dummies

Classificazione

675

658.872

Disciplina

658.872

Soggetti

Internet marketing

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Sommario/riassunto

Get digital with your brand today!   Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!   You'll learn how to identify the digital markets and media that work best for your business-no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer-this book will take you through the whole process!    * Learn targeted digital strategies for increasing brand awareness  * Determine the best-fit online markets for your unique brand  * Access downloadable tools to put ideas into action  * Meet your business goals with proven digital tactics  Digital marketing is the wave of the business future, and you



can get digital with the updated tips and techniques inside this book!