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1. |
Record Nr. |
UNINA9910455337303321 |
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Autore |
Lilja David J. |
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Titolo |
Measuring computer performance : a practitioner's guide / / David J. Lilja [[electronic resource]] |
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Pubbl/distr/stampa |
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Cambridge : , : Cambridge University Press, , 2000 |
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ISBN |
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1-107-11616-3 |
0-511-15134-9 |
1-280-42036-7 |
0-511-17253-2 |
0-511-32324-7 |
0-511-05150-6 |
9786610420360 |
0-511-61239-7 |
0-521-64670-7 |
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Descrizione fisica |
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1 online resource (xiv, 261 pages) : digital, PDF file(s) |
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Disciplina |
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Soggetti |
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Electronic digital computers - Evaluation |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Preliminaries; Contents; Preface; Acknowledgements; 1 Introduction; 2 Metrics of performance; 3 Average performance and variability; 4 Errors in experimental measurements; 5 Comparing alternatives; 6 Measurement tools and techniques; 7 Benchmark programs; 8 Linear regression models; 9 The design of experiments; 10 Simulation and random-number generation; 11 Queueing analysis; Appendix A Glossary; Appendix B Some useful probability distributions; Appendix C Selected statistical tables; Index |
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Sommario/riassunto |
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Measuring Computer Performance sets out the fundamental techniques used in analyzing and understanding the performance of computer systems. Throughout the book, the emphasis is on practical methods of measurement, simulation, and analytical modeling. The author discusses performance metrics and provides detailed coverage of the strategies used in benchmark programmes. He gives intuitive |
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explanations of the key statistical tools needed to interpret measured performance data. He also describes the general 'design of experiments' technique, and shows how the maximum amount of information can be obtained for the minimum effort. The book closes with a chapter on the technique of queueing analysis. Appendices listing common probability distributions and statistical tables are included, along with a glossary of important technical terms. This practically-oriented book will be of great interest to anyone who wants a detailed, yet intuitive, understanding of computer systems performance analysis. |
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2. |
Record Nr. |
UNINA9910958048503321 |
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Autore |
McDowell Walter |
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Titolo |
Branding TV : principles and practices / / by Walter McDowell and Alan Batten |
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Pubbl/distr/stampa |
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Amsterdam ; ; Boston, : Elsevier/Focal Press, c2005 |
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Burlington, Mass. : , : Focal Press, an imprint of Elsevier, , 2005 |
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ISBN |
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9786610630813 |
9781136034732 |
1136034730 |
9781136034749 |
1136034749 |
9781280630811 |
1280630817 |
9780080460437 |
0080460437 |
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Edizione |
[[2nd ed.].] |
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Descrizione fisica |
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1 online resource (170 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Television broadcasting |
Brand name products |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. |
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Nota di bibliografia |
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Includes bibliographical references (p. 143) and index. |
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Nota di contenuto |
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Cover; Branding TV: Principles and Practices; Copyright; Contents; Introduction to Second Edition; About the Authors; PART I The Principles of Branding TV; CHAPTER 1 Competition Changes Everything; CHAPTER 2 Branding is Just a Fancy Name for Promotion, Right?; CHAPTER 3 Branding and the Marketing Mix; CHAPTER 4 Why People Like Brands; CHAPTER 5 Sales Promotion as Branding; CHAPTER 6 Say What You Mean, Mean What You Say: The Jargon of Brand Management; CHAPTER 7 TV Brand Equity: Why Brand Equity Is a Good Thing for TV; CHAPTER 8 Learning from Radio; CHAPTER 9 Building TV Brand Equity |
CHAPTER 10 Measuring TV Brand EquityPART II The Practice of Branding TV; CHAPTER 11 Who's in Charge of the Execution?; CHAPTER 12 First, You Need A Plan; CHAPTER 13 What to Brand: Setting Priorities; CHAPTER 14 Using On-Air Media for Branding; CHAPTER 15 Effective Use of Advertising Media; CHAPTER 16 Public Relations and Contests as Branding Tools; CHAPTER 17 The TV Station: WFXX; CHAPTER 18 Dealing with the Digital World; CHAPTER 19 Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20 The Future: Limitless Choice and the Future of TV Branding; APPENDIX A: Recommended Reading |
APPENDIX B: Basic Training: How To Read A Rating BookSubject Index |
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Sommario/riassunto |
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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals |
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