|
|
|
|
|
|
|
|
2. |
Record Nr. |
UNINA9910957902703321 |
|
|
Autore |
McDonald Malcolm |
|
|
Titolo |
Pocket guide to selling products and services / / Malcolm H.B. McDonald and Peter Morris |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
London ; ; New York : , : Routledge, , 2011 |
|
|
|
|
|
|
|
ISBN |
|
1-138-16762-2 |
1-317-85627-9 |
1-315-83157-0 |
1-317-85628-7 |
|
|
|
|
|
|
|
|
Edizione |
[Pocket book edition.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (96 p.) |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
658.85/0207 |
658.850207 |
658.85 |
|
|
|
|
|
|
|
|
Soggetti |
|
Selling - Comic books, strips, etc |
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Orinally published as: Selling products and services / Malcolm H.B. McDonald and Peter Morris. 1991. |
|
|
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Original Title; Title; Copyright; Contents; Introduction; Chapter 1 - Problems Associated with Selling; Chapter 2 - Reaching the Customer; Chapter 3 - The Interview; Chapter 4 - Benefit Selling; Chapter 5 - Objections; Chapter 6 - Closing the Sale |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company. |
|
|
|
|
|
|
|