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1. |
Record Nr. |
UNINA9910786818703321 |
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Autore |
Sheetz-Runkle Becky |
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Titolo |
The art of war for small business : defeat the competition and dominate the market with the masterful strategies of Sun Tzu / / Becky Sheetz-Runkle |
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Pubbl/distr/stampa |
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New York : , : AMACOM, , 2014 |
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©2014 |
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ISBN |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (255 p.) |
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Disciplina |
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Soggetti |
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Small business - Management |
Strategic planning |
Leadership |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; Acknowledgments; Introduction; PART 1-SEIZE THE ADVANTAGE WITH SUN TZU; 1. About Sun Tzu and The Art of War; 2. The Power of Applying The Art of War for Small Business; PART 2-UNDERSTANDING: ESSENTIAL SUN TZU; 3. Understand Yourself; 4. Understand the Enemy; 5. Understand the Market; 6. Sun Tzu for Customers and Business Alliances; PART 3-PRINCIPLES FOR THE BATTLEFIELD; 7. Embody the General; 8. Perseverance; 9. Focus; 10. Unity; PART 4-ADVANCED SUN TZU: STRATEGY FOR YOUR SMALL BUSINESS; 11. Maneuvering; 12. Adaptation; 13. Spirit; 14. Deception |
15. Sun Tzu and the Future of Your BusinessAppendix: Key Sun Tzu Passages for Small Business; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from Do It! Marketing |
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Sommario/riassunto |
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Written in China more than 2,000 years ago, The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun |
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Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent...for their very survival. The Art of War |
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2. |
Record Nr. |
UNINA9910957622203321 |
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Autore |
MacBean Alasdair I |
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Titolo |
Export instability and economic development / / Alasdair I. MacBean ; foreword by Professor Edward Mason |
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Pubbl/distr/stampa |
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Abingdon, Oxon, : Routledge, 2011 |
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ISBN |
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1-136-87766-5 |
1-283-53879-2 |
9786613851246 |
1-136-87767-3 |
0-203-83844-0 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (369 p.) |
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Collana |
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Routledge library editions: development ; ; 45 |
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Disciplina |
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382.6091724 |
382.609678 |
382/.6/09678 |
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Soggetti |
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Commodity control |
Economic development |
Developing countries |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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EXPORT INSTABILITY AND ECONOMIC DEVELOPMENT; COPYRIGHT; ACKNOWLEDGMENTS; FOREWORD; PREFACE; CONTENTS; TABLES; CHARTS; PART I CAUSES AND CONSEQUENCES; CHAPTER 1 THE PRIMA FACIE CASE; CHAPTER 2 CAUSES OF EXCESSIVE FLUCTUATION IN EXPORT PROCEEDS; CHAPTER 3 THE SHORT-TERM CONSEQUENCES; CHAPTER 4 ECONOMIC GROWTH; PART II FIVE CASES; CHAPTER 5 UGANDA; CHAPTER 6 TANGANYIKA; CHAPTER 7 PUERTO RICO; CHAPTER 8 CHILE; CHAPTER 9 PAKISTAN; PART III NATIONAL POLICIES; CHAPTER 10 NATIONAL STABILIZATION POLICIES; CHAPTER 11 FISCAL AND MONETARY POLICIES; PART IV INTERNATIONAL POLICIES |
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CHAPTER 12 INTERNATIONAL COMMODITY AGREEMENTSCHAPTER 13 INTERNATIONAL COMPENSATORY FINANCE; CHAPTER 14 THE ROLE OF THE INDUSTRIAL COUNTRIES; CHAPTER 15 SUMMARY OF FINDINGS; APPENDIX; WORKS CITED; INDEX |
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Sommario/riassunto |
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When this work was first published in 1966, there was much interest in various types of commodity agreements and compensatory financing as methods of reducing the effects of export fluctuations on the economies of developing countries. The book concluded that short term fluctuations in export earnings, though perhaps important for some countries, did not appear to be the general problem that had been assumed. If correct, it would suggest that any measures should be carefully designed to fit the situations of countries that were affected and be subjected to cost-benefit analysis. This led to |
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