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1. |
Record Nr. |
UNINA9910460162303321 |
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Autore |
Kirstges Torsten |
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Titolo |
Grundlagen des reisemittler-und reiseveranstaltermanagements : marktüberblick, geschäftsmodelle, marketingmanagement, rechtliche grundlagen / / von Torsten Kirstges |
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Pubbl/distr/stampa |
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Munich, Germany : , : Oldenbourg Verlag, , 2014 |
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©2014 |
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ISBN |
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Edizione |
[2., überarbeitete Auflage.] |
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Descrizione fisica |
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1 online resource (136 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Marketing - Management |
Strategic planning |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Frontmatter -- Vorwort -- Inhaltsverzeichnis -- 1 Grundlagen und Definitionen -- 2 Besonderheiten der Touristikbranche -- 3 Anbieterstruktur des Touristikmarktes -- 4 Nachfrage nach Leistungen der Reiseveranstalter und Reisemittler -- 5 Wertschöpfende Aktivitäten, Arbeitsweise und Organisation -- 6 Strategisches Marketing-Management in der Touristik -- 7 Aspekte des operativen Managements -- 8 Ausgewählte rechtliche Aspekte -- Literaturverzeichnis |
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Sommario/riassunto |
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Das Werk gibt Ihnen eine Einführung in das Management, die Aufgabenbereiche und die Arbeitsabläufe bei Tourismusunternehmen, die als Reiseveranstalter oder Reisemittler agieren. Sie lernen die Besonderheiten dieser touristischen Dienstleistungen sowie die zentralen Strukturen ihres Marktes kennen und erfahren, mit welchen Geschäftsmodellen und Marketingmaßnahmen Veranstalter und Reisebüros erfolgreich sein können. Einblicke in die Grundlagen des Reiserechts sowie in die besonderen umsatzsteuerlichen Rahmenbedingungen des Veranstaltergeschäfts runden dieses Buch ab. |
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2. |
Record Nr. |
UNINA9910957470603321 |
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Titolo |
Distributed remote sensing for naval undersea warfare / / Committee on Distributed Remote Sensing for Naval Undersea Warfare |
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Pubbl/distr/stampa |
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Washington, D.C., : The National Academies Press, c2007 |
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ISBN |
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1-280-93457-3 |
9786610934577 |
0-309-65991-4 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (42 p.) |
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Disciplina |
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Soggetti |
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Submarine warfare |
Remote sensing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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Front Matter; Preface; Acknowledgment of Reviewers; Contents; Executive Summary; Appendixes; A Committee and Staff Biographies; B Summary of Committee Meeting Agendas; C Acronyms and Abbreviations |
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Sommario/riassunto |
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The widespread availability of quiet, diesel electric submarines and inexpensive mines is posing a growing threat to global access by the U.S. Navy. In response, the Navy has expanded its undersea warfare efforts and put particular emphasis on the potential for new distributed remote sensing (DRS) approaches. To assist with this effort, the former Chief of Naval Operations requested the NRC to conduct an assessment of DRS for naval undersea warfare. This report provides a clear, near-term path by which useful DRS systems can be applied rapidly to pressing naval USW problems, and by which ongoing science and technology efforts can be directed toward the most useful options. The report contains information as described in 5 U.S.C. 552(b) and therefore could not be released to the public in its entirety. The public version consists of the front matter and executive summary. |
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