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Record Nr. |
UNINA9910957364503321 |
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Autore |
Mathieson Rick |
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Titolo |
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson |
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Pubbl/distr/stampa |
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New York, : AMACOM, c2005 |
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ISBN |
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9786611127022 |
9781281127020 |
1281127027 |
9780814428900 |
0814428908 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (255 p.) |
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Disciplina |
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Soggetti |
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Mobile commerce |
Product management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [213]-227) and index. |
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Nota di contenuto |
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Preliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; Index |
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Sommario/riassunto |
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Using wireless technology to create a new kind of brand relationship with customers. |
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