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Record Nr. |
UNINA9910957360803321 |
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Autore |
Leroux Miller Kivi <1969-> |
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Titolo |
Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money / / Kivi Leroux Miller |
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Pubbl/distr/stampa |
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San Francisco, : Jossey-Bass, 2013 |
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ISBN |
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9781118722374 |
111872237X |
9781118722381 |
1118722388 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (428 p.) |
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Collana |
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The Jossey-Bass nonprofit guidebook series |
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Disciplina |
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Soggetti |
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Nonprofit organizations - Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose. |
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Sommario/riassunto |
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Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many d |
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