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Record Nr. |
UNINA9910957336103321 |
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Autore |
Clare John |
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Titolo |
Communicating clearly about science and medicine : making data presentations as simple as possible. but no simpler / / John Clare |
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Pubbl/distr/stampa |
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Farnham, Surrey, England, : Gower, c2012 |
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London : , : Routledge, , 2016 |
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ISBN |
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1-351-95032-0 |
1-315-25986-9 |
1-283-48011-5 |
9786613480118 |
1-4094-4038-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (204 p.) |
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Disciplina |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"A Gower Book"--cover. |
First published 2012 by Gower Publishing. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Science communication in the 21st century -- The seven challenges of communicating science -- Preparing your talk -- Illustrating your talk -- The performance : delivering your talk -- Medicine and science in the media -- Media interview techniques -- Every interaction counts. |
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Sommario/riassunto |
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Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such a |
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