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Record Nr. |
UNINA9910956900703321 |
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Autore |
Otto Philipp Erik |
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Titolo |
Cognitive finance : behavioral strategies of spending, saving and investing / / Philipp Erik Otto |
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Pubbl/distr/stampa |
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New York, : Nova Science Publishers, c2010 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (204 p.) |
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Collana |
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Economic issues, problems and perspectives |
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Disciplina |
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Soggetti |
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Finance - Psychological aspects |
Consumption (Economics) - Psychological aspects |
Saving and investment - Psychological aspects |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Intro -- COGNITIVE FINANCE: BEHAVIORAL STRATEGIES OF SPENDING, SAVING AND INVESTING -- COGNITIVE FINANCE: BEHAVIORAL STRATEGIES OF SPENDING, SAVING AND INVESTING -- CONTENTS -- ABSTRACT -- LIST OF FIGURES -- LIST OF TABLES -- Chapter 1 INTRODUCTION -- 1.1. CONTEXT SPECIFIC STRATEGY USAGE -- 1.1.1. Context Dependency and Framing -- 1.1.2. Context Dependency and Domain Specificity -- 1.2. CHANGES IN STRATEGIES -- 1.2.1. Learning -- 1.2.2. Adaptation -- 1.3. BEHAVIORAL FINANCE -- 1.3.1. Hedonics of Spending Strategies -- 1.3.2. Mental Accounting and Self-Control in Saving Strategies -- 1.3.3. Risk and Incentives in Investing Strategies -- 1.4. METHODS FOR CAPTURING COGNITIVE PROCESSES -- 1.4.1. Experiments -- 1.4.2. Ratings -- 1.4.3. Real World Data -- Chapter 2 SPENDING STRATEGIES -- 2.1. BEHAVIORAL EVALUATION -- 2.1.1. Spending Literature -- 2.1.2. Individual Spending Differences -- 2.1.3. Behavioral Analysis -- Data Description -- Sample Description -- 2.2. USAGE OF BEHAVIORAL DATA -- 2.2.1. Data Aggregation -- 2.2.2. Data Interpretation -- 2.2.3. Customer Understanding -- 2.2.4. Conclusion -- Chapter 3 SAVING STRATEGIES -- 3.1. SAVING LITERATURE -- 3.1.1. Economic Model -- 3.1.2. Behavioral Aspects -- 3.1.3. Applied Cognition -- 3.2. SAVING CONCEPT (STUDY 1) -- 3.2.1. Method -- 3.2.2. Results -- Saving Dimensions -- Saving Structures -- 3.2.3. Discussion -- 3.3. SAVING DIFFERENCES (STUDY 2) -- 3.3.1. Method -- |
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3.3.2. Results -- 3.3.3. Discussion -- 3.4. SAVING SOLUTIONS -- 3.4.1. Product Demands -- 3.4.2. Prototype Generation and Selection -- Chapter 4 INVESTMENT STRATEGIES I -- 4.1. COMPANY CONCEPT (STUDY 3) -- 4.1.1. Method -- 4.1.2. Results -- 4.1.3. Discussion -- 4.2. COMPANY EVALUATION (STUDY 4) -- 4.2.1. Method -- 4.2.2. Results -- 4.2.3. Discussion -- 4.3. COMPANY POSITIONING (STUDY 5) -- 4.3.1. Method -- 4.3.2. Results. |
4.3.3. Discussion -- 4.4. COMPANY CHARACTERISTICS -- 4.4.1. Universality of Corporate Personality Dimensions -- 4.4.2. Stability and Usefulness of Corporate Personality Dimensions -- Chapter 5 INVESTMENT STRATEGIES II -- 5.1. PERFORMANCE PREDICTION -- 5.1.1. Strategy Repertoire -- 5.1.2. Strategy Learning -- 5.1.3. Models for Strategy Selection -- Strategy Selection Learning Theory (SSL) -- Alternative Reinforcement Learning Theories -- Exemplar-Based Inferences -- 5.2. COMPANY SELECTION IN DIFFERENT ENVIRONMENTS (STUDY 6) -- 5.2.1. Method -- 5.2.2. Results -- 5.2.3. Discussion -- 5.3. COMPANY SELECTION WITH MEMORY COSTS (STUDY 7) -- 5.3.1. Method -- 5.3.2. Results -- 5.3.3. Discussion -- 5.4. COMPANY SELECTION WITH INFORMATION COSTS (STUDY 8) -- 5.4.1. Method -- 5.4.2. Results -- 5.4.3. Discussion -- 5.5. PROCESS MODELING -- 5.5.1. Strategies for Inferences -- 5.5.2. Strategy Selection Learning -- 5.5.3. Predicting Inferences -- 5.5.4. Adaptive Strategy Selection -- Chapter 6 GENERAL DISCUSSION -- 6.1. CHARACTERIZING MENTAL PROCESSES -- 6.1.1. Domain Specificity versus Universal Mechanisms -- 6.1.2. Learning and Intra-/Interindividual Variation -- 6.2. FINANCIAL PERSONALITY -- 6.2.1. Demand Variation -- 6.2.2. Tailored Products -- 6.3. ECONOMIC EVALUATION -- 6.3.1. Gains and Losses -- 6.3.2. Future Perspectives -- Empirical Foundation -- Interdisciplinarity -- Practical Importance -- ACKNOWLEDGEMENTS -- REFERENCES -- APPENDIX -- Appendix A: Derived Saving Structures -- Appendix B: The 10 Saving Factor Descriptions -- Appendix C: Individual Repgrid Results For The Concept 'Company' -- INDEX -- Blank Page. |
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Sommario/riassunto |
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Research in economics is increasingly open to empirical results. The advances in behavioural approaches are expanded here by applying cognitive methods to financial questions. The field of 'cognitive finance' is approached by the exploration of decision strategies in the financial settings of spending, saving, and investing. Individual strategies in these different domains are searched for and elaborated to derive explanations for observed irregularities in financial decision making. Strong context-dependency and adaptive learning form the basis for this cognition-based approach to finance. Experiments, ratings, and real world data analysis are carried out in specific financial settings, combining different research methods to improve the understanding of natural financial behaviour. |
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