1.

Record Nr.

UNINA9910956872403321

Titolo

Resisting McDonaldization / / edited by Barry Smart

Pubbl/distr/stampa

London, : SAGE, 1999

London ; ; Thousand Oaks Calif. : , : Sage, , 1999

ISBN

9786612623004

9781446235638

1446235637

9780761955177

0761955178

9781282623002

1282623001

9780857026187

0857026186

Edizione

[1st ed.]

Descrizione fisica

1 online resource (x, 261 p.)

Altri autori (Persone)

SmartBarry

Disciplina

303.483

306.4

Soggetti

Consumer behavior

Franchises (Retail trade)

Marketing

Consumption (Economics)

Capitalism

Fast food restaurants

Industrial management

Libros electrónicos.

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references and index.

Nota di contenuto

Cover; Table of Contents; 1 - Resisting McDonaldization: Theory, Process and Critique; 2 - Golden Arches and Iron Cages: McDonaldization and the Poverty of Cultural Pessimism at the End of the Twentieth Century; 3 - Have You Had Your Theory Today?; 4 - McDonaldization Enframed; 5 - Rich Food: McDonald's and Modern



Life; 6 - McCitizens: Risk, Coolness and Irony in Contemporary Politics; 7 - Theme Parks and McDonaldization; 8 - The McDonaldization of Sport and Leisure; 9 - McDonalized Culture: The End of Communication?

10 - Art Centres: Southern Folk Art and the Splintering of a Hegemonic Market11 - Dennis Hopper, McDonald's and Nike; 12 - Theorizing/Resisting McDonaldization: A Multiperspectivist Approach; 13 - The Moral Malaise of McDonaldization: The Values of Vegetarianism; 14 - McFascism?: Reading Ritzer, Bauman and the Holocaust; 15 - Assessing the Resistance; Index

Sommario/riassunto

The McDonaldization theory argued that contemporary life is succumbing to the standardisation, flexibility and predictability of fast-food service. This text engages in a critical appraisal of this thesis.