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1. |
Record Nr. |
UNISA996339125403316 |
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Autore |
Ryan Damian |
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Titolo |
The best digital marketing campaigns in the world II : mastering the art of customer engagement / / Damian Ryan |
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Pubbl/distr/stampa |
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London, England : , : Kogan Page, , 2014 |
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©2014 |
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ISBN |
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Descrizione fisica |
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1 online resource (266 p.) |
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Classificazione |
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BUS043000BUS090010BUS002000 |
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Disciplina |
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Soggetti |
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Internet marketing |
Advertising campaigns |
Social media |
Marketing - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Contents; Acknowledgements; About this book; Digital marketing is dead - no it's alive - no it's all integrated now... eh?; Case Study 1 Volkswagen BlueMotion Roulette; Case Study 2 How Social Saved Water; Case Study 3 Oxford and Cambridge Boat Race; Case Study 4 Faktum HotelS; Case Study 5 JetBlue GETAWAYS; Case Study 6 Heinz Beanz for Grown Upz; Case Study 7 Harley-Davidson's Open Road Festival; Case Study 8 McDonald's. Our Food. Your Questions; Case Study 9 Heathrow Boutique; Case Study 10 Activia; Case Study 11 Deutsche Telekom; Case Study 12 Nike 10k Run; Case Study 13 Red Bull Stratos |
Case Study 14 Chickasaw Country Case Study 15 Barclaycard 'Toys Unleashed'; Case Study 16 Avaya; Case Study 17 Bodyform; Case Study 18 Koozai; Case Study 19 KWV 3 Brandy; Case Study 20 Britain's Best Office Dog; Case Study 21 Ikea: Moving the Store; Case Study 22 Green for Go!; Case Study 23 The Tweet Shop; Case Study 24 O2 Rugby; Case Study 25 Samsung Facebook Activation; Case Study 26 Lufthansa Boeing 747-8; Case Study 27 Fortnum & Mason; Case Study 28 Louisville Slugger; Case Study 29 Screwfix; Case Study 30 Polowers; Case Study 31 Peugeot: Let Your Body Drive |
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Case Study 32 Hobart: Get Back to Scratch Case Study 33 Freshersfields.com; Case Study 34 Nature valley trailview.com; Case Study 35 'The Walking Dead' Kill Count; Case Study 36 8a Store; Case Study 37 UEFA Europa League; Case Study 38 Digicel; Case Study 39 Axe Wingman; Case Study 40 BBC Africa; What's next?; Index |
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Sommario/riassunto |
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In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history.Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Stu |
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2. |
Record Nr. |
UNINA9910955730703321 |
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Titolo |
Antimicrobials : synthetic and natural compounds / / edited by Dharumadurai Dhanasekaran, Nooruddin Thajuddin, Annamalai Panneerselvam |
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Pubbl/distr/stampa |
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Boca Raton : , : CRC Press, , [2016] |
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©2016 |
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ISBN |
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1-04-005301-7 |
0-429-06768-2 |
1-4987-1563-X |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (532 p.) |
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Disciplina |
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Soggetti |
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Antibiotics |
Anti-infective agents |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references at the end of each chapters. |
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Nota di contenuto |
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Front Cover; Contents; Preface; Editors; Contributors; chapter 1: Antibiotics : From discovery to journey; chapter 2: Antimicrobial |
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potential of marine actinobacteria : A review; chapter 3: Antimicrobial compounds from microorganisms : Production, characterization, and applications; chapter 4: Animal fecal actinomycetes : A new source for the discovery of drug leads; chapter 5: Potentially novel Actinobacteria-derived antibiotics from unique microenvironments; chapter 6: Antimicrobial agents from actinomycetes : Chemistry and applications |
chapter 7: Actinobacteria : A predominant source of antimicrobial compoundschapter 8: Novel antimicrobial and anticancer drugs from bacteria; chapter 9: Bacteriocin : A natural alternative to synthetic antibacterial antibiotics; chapter 10: Protease inhibitors from marine organisms; chapter 11: Ganoderma : A bioresource of antimicrobials; chapter 12: Marine cyanobacteria : A prolific source of antimicrobial natural products; chapter 13: Antimicrobial and natural compounds from edible mushrooms; chapter 14: Aspergillosis and its resistance : Marine natural products as future treatment |
chapter 15: Secondary metabolites from microorganisms isolated from marine sponges from 2000 to 2012chapter 16: Antimicrobial compounds and their chemical entities on therapeutic herbals for agricultural and medical applications; chapter 17: Role of antimicrobial compounds from Trichoderma spp. in plant disease management; chapter 18: Antimicrobial compounds from rhizosphere bacteria and their role in plant disease management; chapter 19: Microbe-mediated synthesis of silver nanoparticles : A new drug of choice against pathogenic microorganisms |
chapter 20: Nanomaterials : Source of antimicrobial productschapter 21: Platinum-based anticancer therapeutics and their mechanistic aspects : An overview; chapter 22: Marine actinobacteria as potential drug storehouses : A future perspective on antituberculosis compounds; chapter 23: Antiprotozoal agents derived from natural soil and aquatic actinobacteria : Fighting one microbe with another; chapter 24: Bioactive compounds from actinomycetes and their antiviral properties : Present trends and future prospectives; chapter 25: Novel antidermatophytic drug candidates from nature; Back Cover |
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Sommario/riassunto |
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This book explores an important topic: finding and applying alternative means of pathogenic control and treatment via natural sources in the face of increasing numbers of drug-resistant bacteria. It summarizes latest research regarding natural antimicrobial compounds derived from various plant, sponge, and other microbial sources. With collected contributions from international subject experts, it focuses primarily on natural products as a source of bioactive compounds that may be active against multidrug-resistant pathogens, providing an alternative to established antibiotics in controlling infectious diseases. |
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