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1. |
Record Nr. |
UNINA9910459473103321 |
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Autore |
Livak Leonid |
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Titolo |
The Jewish persona in the European imagination [[electronic resource] ] : a case of Russian literature / / Leonid Livak |
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Pubbl/distr/stampa |
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Stanford, CA, : Stanford University Press, c2010 |
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ISBN |
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Descrizione fisica |
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1 online resource (513 p.) |
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Collana |
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Stanford studies in Jewish history and culture |
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Disciplina |
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Soggetti |
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Russian literature - 19th century - History and criticism |
Russian literature - Jewish authors - History and criticism |
Jews in literature |
Antisemitism in literature |
Christianity and antisemitism - Europe - History |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; List of Illustrations; Acknowledgments; Note on Transliteration and Translation; Introduction: The Western Wall of Russian Literature; I. The Generative Model of "the jews"; II. How Gogol's Iankel' Is Made; III. The Discreet Pleasures of Liberalism; IV. Concerto for Flute Without Orchestra; Notes; Works Cited; Index |
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Sommario/riassunto |
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This book argues that the representation of Jews in European literature has little to do with actual, human Jews, but rather is derived from the conception of Jews as Christianity's paradigmatic Other, eternally reenacting their morally ambiguous New Testament role as the Christ-bearing and -killing chosen people of God. |
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2. |
Record Nr. |
UNINA9910791860403321 |
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Autore |
Luther William M |
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Titolo |
The marketing plan [[electronic resource] ] : how to prepare and implement it / / William M. Luther |
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Pubbl/distr/stampa |
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New York : , : AMACOM, , 2011 |
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ISBN |
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1-283-02346-6 |
9786613023469 |
0-8144-1694-2 |
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Edizione |
[4th ed.] |
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Descrizione fisica |
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1 online resource (305 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Contents; Acknowledgments; Introduction; Chapter 1: The Planning Process; Chapter 2: Marketing Management; Chapter 3: Market Analysis; Chapter 4: Customer Analysis; Chapter 5: Brand Development; Chapter 6: The Product/Service Plan; Chapter 7: Calculating Your Marketing Communications Budget; Chapter 8: Competitive Analysis; Chapter 9: The Advertising Plan; Chapter 10: The Sales Promotion Plan; Chapter 11: The Public Relations Plan; Chapter 12: The Sales Plan: Pricing; Chapter 13: The Sales Plan: Future Sales; Chapter 14: The Customer Service Plan |
Chapter 15: Maximizing High-Potential AccountsChapter 16: The Internet Plan; Chapter 17: The Research Plan; Chapter 18: Pulling the Plan Together; Appendix A: Marketing Plan Basics; Appendix B: Everything You Need to Know About Working with an Advertising Agency; Index |
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Sommario/riassunto |
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The easiest-and best-way you'll ever find to create a marketing plan. |
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3. |
Record Nr. |
UNINA9910954975603321 |
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Autore |
Frank Russell <1954-> |
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Titolo |
Newslore : contemporary folklore on the Internet / / Russell Frank |
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Pubbl/distr/stampa |
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Jackson, Miss., : University Press of Mississippi, c2011 |
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ISBN |
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1-283-06966-0 |
9786613069665 |
1-60473-929-0 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (279 p.) |
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Disciplina |
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Soggetti |
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American wit and humor - History and criticism |
Folklore - United States |
Folklore and the Internet |
Social psychology - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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COVER; CONTENTS; PREFACE: Greetings from a Desk Chair Traveler; INTRODUCTION: Tiny Revolutions; 1. Where Is the Humor?: ANTI-HILLARY JOKES IN THE NEWS; 2. I Could Throw All of You out the Window: THE DEMOCRATS; 3. When the Going Gets Tough: NEWSLORE OF SEPTEMBER 11; 4. Got Fish?: NEWSLORE OF HURRICANE KATRINA; 5. It Takes a Village Idiot: BUSHLORE; 6. You Can't Raffle Off a Dead Donkey: NEWSLORE OF COMMERCE; 7. Not-So-Heavenly Gates: NEWSLORE OF THE DIGITAL AGE; 8. Diana's Halo: NEWSLORE AS FOLK MEDIA CRITICISM; CONCLUSION: Attention Must Be Paid, But For How Much Longer? |
APPENDIX A: A Week In The Life Of My In-Box: A Newslore MiscellanyAPPENDIX B: Collecting and Analyzing Newslore; NOTES; REFERENCES; INDEX |
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Sommario/riassunto |
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Newslore is folklore that comments on and hinges on knowledge of current events. These expressions come in many forms: jokes, urban legends, digitally altered photographs, mock news stories, press releases or inter-office memoranda, parodies of songs, poems, political and commercial advertisements, movie previews and posters, still or animated cartoons, and short live-action films. This book offers a |
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snapshot of the items of newslore disseminated via the Internet that gained the widest currency around the turn of the millennium. |
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