Bilingual lexicography from a communicative perspective / / Heming Yong, Jing Peng

• Record Nr.: UNINA9910954939703321
• Autore: Yong Heming
• Pubbl/distr/stampa: Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 2007
• ISBN: 9786612154522; 9781282154520; 1282154524; 9789027292407; 902729240X
• Edizione: [1st ed.]
• Descrizione fisica: 1 online resource (240 p.)
• Collana: Terminology and lexicography research and practice ; ; v. 9
• Altri autori (Persone): PengJing
• Disciplina: 413/.028
• Soggetti: Lexicography; Linguistics
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Bilingual Lexicography from a Communicative Perspective -- Editorial page -- Title page -- LCC data -- Table of contents -- Acknowledgements -- chapter 1 -- Towards a communicative modelof lexicography -- 1.1 The nature of the dictionary -- 1.1.1 The traditional approach: the dictionary as reference -- 1.1.2 The textual approach: the dictionary as text -- 1.1.3 The communicative approach: the dictionary as communication -- 1.2 Lexicography -- 1.3 Bilingual lexicography -- 1.3.1 Previous studies in bilingual lexicography: a brief survey -- 1.3.2 The present study -- 1.3.2.1 Scope, method and objective -- 1.3.2.2 Some terms defined -- chapter 2 -- Bilingual lexicography -- A comparative approach -- 2.1 Compiler aspect: choices of perspectives and purposes -- 2.1.1 Choices of dictionary designs -- 2.1.2 Choices of lexicographic perspectives -- 2.1.3 Choices of lexicographic purposes -- 2.2 Dictionary context -- 2.2.1 Choices under "Field" -- 2.2.1.1 Information coverage -- 2.2.1.2 Language coverage -- 2.2.1.3 Lexical coverage -- 2.2.1.4 Subject coverage -- 2.2.2 Choices under "Mode" -- 2.2.2.1 Presentation -- 2.2.2.2 Direction -- 2.2.2.3 Defining method -- 2.2.2.4 Transmission ; media -- 2.2.3 Choices under "Tenor" -- 2.2.3.1 Source language speakers, target language speakers or both -- 2.2.3.2 Reference-oriented users or active-learning users -- 2.3 User aspect: language needs and reference skills -- 2.3.1 Ownership of dictionaries -- 2.3.2 Reasons for dictionary use -- 2.3.3 Dictionary deficiency -- 2.3.4 Frequency of dictionary use -- 2.3.5 Reference needs -- 2.3.6 Definition structuring -- 2.3.7 Selection of lexical and information items -- 2.3.8 Grammatical labeling -- 2.3.9 General image of the dictionary -- 2.3.10 Summary -- chapter 3 -- Modern linguistics and bilingual lexicography -- 3.1 Grammar and bilingual lexicography.; 3.2 Semantics and bilingual lexicography -- 3.3 Pragmatics and bilingual lexicography -- 3.4 Sociolinguistics and bilingual lexicography -- chapter 4 -- Bilingual dictionaries -- A communicative typology -- 4.1 Previous dictionary typologies: a quick survey -- 4.2 A communicative typology -- 4.2.1 Compiler and user aspects -- 4.2.1.1 Lexicographic perspectives -- 4.2.1.2 Lexicographic purposes -- 4.2.2 Dictionary context -- 4.2.2.1 Field -- 4.2.2.2 Mode -- 4.2.2.3 Tenor -- chapter 5 -- Bilingual dictionaries -- A structural description -- 5.1 Outside matter structure -- 5.1.1 Front Matter -- 5.1.1.1 Title page -- 5.1.1.2 Acknowledgments -- 5.1.1.3 Table of contents -- 5.1.1.4 Preface, foreword and introduction -- 5.1.1.5 Guide to the use of the dictionary -- 5.1.1.6 Explanations of abbreviations and symbols -- 5.1.2 Back matter -- 5.1.2.1 Linguistic material -- 5.1.2.2 Encyclopedic material -- 5.1.2.3 Reference guidance -- 5.1.3 Outside matter: a comparative survey -- 5.2 Macrostructure -- 5.2.1 Hierarchies of lemma units -- 5.2.2 Alphabetical approach -- 5.2.3 Semantic approach -- 5.2.4 Reference structure -- 5.3 Microstructure -- 5.3.1 Lemmata structure -- 5.3.2 Definition structure -- 5.3.3 Structural organization of examples -- 5.3.4 Structural organization of variants -- 5.4 Bidirectionality and reversibility -- 5.4.1 Bidirectionality -- 5.4.2 Reversibility -- chapter 6 -- Bilingual dictionaries -- Fundamental principles -- 6.1 General principles -- 6.1.1 Descriptive principle -- 6.1.2 Linguistic principle -- 6.1.3 Structural principle -- 6.1.4 Relevance principle -- 6.1.5 Aesthetic principle -- 6.2 Bilingual principles -- 6.2.1 Equivalence principle -- 6.2.2 Comparative principle -- chapter 7 -- Bilingual dictionaries -- Problems and reflections -- 7.1 Anisomorphism -- 7.2 Equivalence presentation -- 7.3 Meaning discrimination -- 7.4 Grammar.; 7.5 Collocation -- 7.6 Style and register -- 7.7 Exemplification -- 7.8 Illustration -- 7.9 Glossing -- 7.10 Etymology -- 7.11 Revision -- chapter 8 -- Bilingual dictionaries -- Ways of handling idioms -- 8.1 Idioms: their features -- 8.2 Idioms: their status -- 8.3 Idioms: their location -- 8.4 Idioms: their translation -- 8.5 Idioms: their grammar and usage -- chapter 9 -- Bilingual dictionaries -- Recommendations and samples -- 9.1 Recommendation one: lexicographic purposes and choices -- 9.2 Recommendation two: active and passive dictionary designs -- 9.3 Recommendation three: macrostructural organization -- 9.4 Recommendation four: lexical classes discriminated -- 9.5 Recommendation five: equivalence presentation -- 9.6 Recommendation six: meaning discrimination -- 9.7 Recommendation seven: grammatical description -- 9.8 Recommendation eight: lexical combination -- 9.9 Recommendation nine: labels and glosses -- 9.10 Recommendation ten: exemplification -- 9.11 Recommendation eleven: idiom treatment -- 9.12 Recommendation Twelve: Word Histories -- Bibliography -- List of major dictionaries cited -- Index -- The series Terminology and Lexicography Research and Practice.
• Sommario/riassunto: This stimulating new book, as the premier work introducing bilingual lexicography from a communicative perspective, is launched to ; represent original thinking and innovative theorization in the field of bilingual lexicography. It treats the bilingual dictionary as a system of intercultural communication and bilingual dictionary making as a dynamic process realized by sets of choices, characterizing the overall nature of the dictionary. It examines the dictionary and dictionary making by using a model of lexicography which stresses the three-way relationship of compiler, dictionary context and user and incorporates them into a unified coherent framework. Throughout the study, special focus is on English and Chinese bilingual lexicography. It will serve not only as a valuable guide to those interested in dictionary compilation and theoretical inquiries but also as a textbook for undergraduate and postgraduate courses in bilingual lexicography.

Handbook of Marketing Decision Models / / edited by Berend Wierenga, Ralf van der Lans

• Record Nr.: UNINA9910254906703321
• Pubbl/distr/stampa: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017
• ISBN: 3-319-56941-4
• Edizione: [2nd ed. 2017.]
• Descrizione fisica: 1 online resource (XI, 598 p. 35 illus., 19 illus. in color.)
• Collana: International Series in Operations Research & Management Science, , 2214-7934 ; ; 254
• Classificazione: JEL.C2
• Disciplina: 658.8002855369
• Soggetti: Operations research; Marketing; Management science; Operations Research and Decision Theory; Operations Research, Management Science
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Chapter 1 -- Marketing Decision Models: Progress and Perspectives -- Introduction the Second Edition of the Handbook of Marketing Decision Models -- Berend Wierenga and Ralf van der Lans -- Chapter 2 -- Sales ; Promotion Models -- Harald van Heerde and Scott A. Neslin -- Chapter 3 -- Innovation and New Products Research -- A State-of-the-Art Review, Models for Managerial Decision Making, and Future Research Directions -- Tingting Fan, Peter N. Golder, and Donald R. Lehmann -- Chapter 4 -- Models for the Financial-Performance Effects of Marketing -- Dominique M. Hanssens and Marnik G. Dekimpe -- Chapter 5 -- Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends -- Tammo H.A. Bijmolt and Peter C. Verhoef -- Chapter 6 -- Structural models in marketing: Consumer Demand and Search -- Pradeep K. Chintagunta -- Chapter 7 -- Economic Models of Choice -- Greg M. Allenby, Jaehwan Kim,and Peter E. Rossi -- Chapter 8 -- Empirical Models of Learning Dynamics: A Survey of Recent Developments -- Andrew T. Ching, Tülin Erdem, and Michael P. Keane -- Chapter 9 -- Measurement Models for Marketing Constructs -- Hans Baumgartner and Bert Weijters -- Chapter 10 -- Marketing Models for the Customer-Centric Firm -- Eva Ascarza, Peter S. Fader, and Bruce G. S. Hardie -- Chapter 11 -- Eye Movements during Search and Choice -- Ralf van der Lans and Michel Wedel -- Chapter 12 -- Business-Cycle Research in Marketing -- Barbara -- Deleersnyder and Marnik G. Dekimpe -- Chapter 13 -- Marketing Models for the Life Sciences Industry -- Vardan Avagyan , Vardit Landsman , and Stefan Stremersch -- Chapter 14 -- Marketing Models for Internet Advertising -- Randolph E. Bucklin and Paul R. Hoban -- Chapter 15 -- Advertising Effectiveness and Media Exposure -- Peter J Danaher -- Chapter16 -- Social Media Analytics -- Wendy W. Moe, Oded Netzer, and David A. Schweidel -- Chapter 17 -- Integrating Social Networks into Marketing Decision Models -- Xi Chen, Ralf van der Lans and Michael Trusov -- Chapter 18 -- Morphing Theory and Applications -- Gui B. Liberali, John R. Hauser, and Glen L. Urban -- Biographies of Authors.
• Sommario/riassunto: The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodologicaldevelopments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.