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1. |
Record Nr. |
UNINA9910954773803321 |
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Autore |
Ridout Travis N. <1974-> |
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Titolo |
The persuasive power of campaign advertising / / Travis N. Ridout, Michael M. Franz |
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Pubbl/distr/stampa |
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Philadelphia, : Temple University Press, 2011 |
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ISBN |
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9786613133847 |
9781283133845 |
1283133849 |
9781439903346 |
1439903344 |
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Descrizione fisica |
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1 online resource (200 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Political campaigns - United States |
Advertising, Political - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects. |
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Sommario/riassunto |
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The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that ""go viral"" on the web-which often leads to their replaying |
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2. |
Record Nr. |
UNINA9910962170903321 |
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Autore |
King Cheryl Simrell |
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Titolo |
Transformational public service : portraits of theory in practice / / Cheryl Simrell King, Lisa A. Zanetti |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2015 |
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ISBN |
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1-317-45337-9 |
0-7656-0948-7 |
1-315-69861-7 |
1-317-45338-7 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (319 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Social action - United States |
Public administration - Moral and ethical aspects |
Public administration - United States |
Political participation - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published 2005 by M.E. Sharpe. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Half Title; Title Page; Copyright Page; Table of Contents; Acknowledgments; Prologue Wide Awake and Dreaming; Comment Setting the Stage; Part I. Citizenship and Governance; Story Transforming Citizenship; Comment Citizenship and Governance in Twenty-first-Century America; Story Transforming Citizenship and Governance; Part II. Theory and Practice; Story Theory-Informed Practice and Practice-Informed Theory; Comment Theory and Practice; Story Critical Theory in Action; Part III. Transforming Institutions; Story Transforming Bureaucracy; Comment Transforming Institutions |
Story Transforming Institutions: Insider/OutsiderPart IV. Transforming People; Comment To Be of Use; Story Doing What It Takes to Be of Use; Comment Making Meaning: Doing Your Own Work; Epilogue Transformational Public Service in the Public Interest; Glossary; Bibliography; Index; About the Authors |
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Sommario/riassunto |
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Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of |
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theory and practice in public administration. Written with the aim of inspiring and rekindling a mission for public service, Transformational Public Service weaves together theory and stories from actual practice to show that public service can (and does) advance the goals of democracy, inclusiveness, and social and economic justice. Eight practitioners from government and non-governmental organizations at all levels - from the street to the executive office |
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