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Record Nr. |
UNINA9910954467703321 |
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Autore |
Shah Hemant <1957-> |
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Titolo |
The production of modernization : Daniel Lerner, mass media, and the passing of traditional society / / Hemant Shah |
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Pubbl/distr/stampa |
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Philadelphia, : Temple University Press, c2011 |
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ISBN |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (227 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Mass media and culture |
Political sociology |
Politics and culture |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Introduction: the rise of modernization theory -- Lerner at the psychological warfare division: propaganda and the effectiveness of mass media -- Lerner at Stanford: tools of the social science trade -- Lerner at Columbia: the voice of America's Turkey studies -- Lerner at MIT: the key elements of passing of traditional society -- After passing of traditional society: the persistence and meaning of "Lerner". |
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Sommario/riassunto |
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Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book claimed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life.The Production of Modernization examines Lerner's writings to construct the i |
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