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1. |
Record Nr. |
UNINA9910954152303321 |
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Autore |
Nunn Charles L |
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Titolo |
The comparative approach in evolutionary anthropology and biology / / Charles L. Nunn |
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Pubbl/distr/stampa |
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Chicago ; ; London, : University of Chicago Press, 2011 |
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ISBN |
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9786613317032 |
9781283317030 |
1283317036 |
9780226090009 |
0226090000 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (392 p.) |
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Disciplina |
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Soggetti |
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Evolution (Biology) |
Human beings - Origin |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Front matter -- Contents -- Preface -- 1. The Importance of Comparison -- 2. Basic Phylogenetic Concepts and "Tree Thinking" -- 3. Reconstructing Ancestral States for Discrete Traits -- 4. Reconstructing Ancestral States for Quantitative Traits -- 5. Modeling Evolutionary Change -- 6. Correlated Evolution and Testing Adaptive Hypotheses -- 7. Comparative Methods to Detect Correlated Evolutionary Change -- 8. Using Trees to Study Biological and Cultural Diversification -- 9. Size, Allometry, and Phylogeny -- 10. Human Cultural Traits and Linguistic Evolution -- 11. Behavior, Ecology, and Conservation of Biological and Cultural Diversity -- 12. Investigating Evolutionary Singularities -- 13. Developing a Comparative Database and Targeting Future Data Collection -- 14. Conclusions and Future Directions -- References -- Index |
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Sommario/riassunto |
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Comparison is fundamental to evolutionary anthropology. When scientists study chimpanzee cognition, for example, they compare chimp performance on cognitive tasks to the performance of human children on the same tasks. And when new fossils are found, such as those of the tiny humans of Flores, scientists compare these remains to |
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other fossils and contemporary humans. Comparison provides a way to draw general inferences about the evolution of traits and therefore has long been the cornerstone of efforts to understand biological and cultural diversity. Individual studies of fossilized remains, living species, or human populations are the essential units of analysis in a comparative study; bringing these elements into a broader comparative framework allows the puzzle pieces to fall into place, creating a means of testing adaptive hypotheses and generating new ones. With this book, Charles L. Nunn intends to ensure that evolutionary anthropologists and organismal biologists have the tools to realize the potential of comparative research. Nunn provides a wide-ranging investigation of the comparative foundations of evolutionary anthropology in past and present research, including studies of animal behavior, biodiversity, linguistic evolution, allometry, and cross-cultural variation. He also points the way to the future, exploring the new phylogeny-based comparative approaches and offering a how-to manual for scientists who wish to incorporate these new methods into their research. |
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2. |
Record Nr. |
UNINA9910483399803321 |
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Autore |
Mogaji Emmanuel |
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Titolo |
Brand Management : An Introduction through Storytelling / / by Emmanuel Mogaji |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 |
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ISBN |
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Edizione |
[1st ed. 2021.] |
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Descrizione fisica |
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1 online resource (276 pages) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Branding |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Chapter 1: Introduction to Brand Management -- Chapter 2: Ethical |
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Branding -- Chapter 3: Brand Philosophy -- Chapter 4: Brand Positioning -- Chapter 5: Brand Identity -- Chapter 6: Brand Integration -- Chapter 7: Brand in the Digital Era -- Chapter 8: Brand Equity -- Chapter 9: Brand Extension -- Chapter 10: Brand Mergers and Acquisition -- Chapter 11: Brand Architecture -- Chapter 12: Contemporary Issues in Brand Management. |
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Sommario/riassunto |
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Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options. With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further. |
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