1.

Record Nr.

UNINA9910954017703321

Autore

Shreves Ric

Titolo

Drupal search engine optimization : drive people to your site with this supercharged guide to Drupal SEO / / Ric Shreves

Pubbl/distr/stampa

Birmingham, : Packt Pub., 2012

ISBN

9786613933195

9781283620741

128362074X

9781849518796

1849518793

Edizione

[1st ed.]

Descrizione fisica

1 online resource (116 p.)

Disciplina

006.78

Soggetti

Web site development

Web sites - Design

Web search engines

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

Cover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: An Introduction to Search Engine Optimization; What is SEO?; SEO terminology; .htaccess; 301 redirect (also known as Permanent Redirect); 302 redirect (also known as Temporary Redirect or Found); 404 error (also known as Page Not Found); AdSense; AdWords; Alexa Rank; Alt attribute; Anchor; Back link (also known as an ""inbound link""); Bing Webmaster; Black hat; Bot (also known as Robot, Spider, or Crawler); Canonical URLs; Cloaking; Crawl depth; Deep link

Doorway page (also known as a ""gateway page"")Duplicate content penalty; Google Webmaster; Internal link density; KEI; Keyphrase density (also known as ""keyword density""); Keyword (or Keyphrase); Keyphrase stuffing; Landing page; Link building; Link farm; Link text (also known as ""anchor text""); Long tail; Meta tags; MozRank; no follow; Organic rank; Outbound link; PageRank; PPC; Reciprocal link; Redirect; Robots.txt; SEF URLs; SEM; SEOMoz; SERP; SMO; Splash page; Stop word; Title attribute; White hat; XML sitemap; How search engines



assess sites?; Summary

Chapter 2: Configuring Drupal's SEO Options Configuring Site Details; Setting the site name; Setting the slogan; Creating custom error pages; Setting up search engine friendly URLs; Enabling Clean URLs; Enabling the Path module; Writing Custom URL aliases; Setting up taxonomy and tagging; Configuring your site's RSS feeds; Summary; Chapter 3: Useful Extensions to Enhance SEO; Finding SEO modules; Top SEO modules for Drupal; Drupal SEO Tools; Facebook social plugins integration; Global Redirect; Meta tags; Page Title; Pathauto; Search 404; SEO Checklist; SEO UI; SEO Watcher; SexyBookmarks

TagCloudsXML sitemap; Installing and configuring common SEO modules; Enhancing SEF URLs; Implementing metadata management; Improving Title Tag management; Setting up Canonical URLs; Setting up your XML sitemap; Providing social bookmarking; Summary; Chapter 4: Getting Ready for Launch; Determining your SEO strategy; Identifying keywords and phrases; Assessing keyword effectiveness; Tapping into the power of stemming and variants; Content strategies for enhancing search engine ranking; Managing metadata; Setting up third-party services that can assist with SEO

Getting started with Google Analytics Working with Google Webmaster Tools; Working with Bing Webmaster Tools; Summary; Chapter 5: Managing SEO on a Live Site; Link building; Identifying quality link partners; Managing a link marketing campaign; Creating your own links; Directories; Press releases; Video and file sharing; Social media optimization; Reporting and tracking; Popularity metrics; Traffic source metrics; e-Business metrics; Link metrics; Summary; Index

Sommario/riassunto

Drive people to your site with this supercharged guide to Drupal SEO



2.

Record Nr.

UNISA996672180203316

Titolo

Esortazione apostolica familiaris consortio di sua Sanità Giovanni Paolo 2. all'episcopato, al clero ed ai fedeli di tutta la chiesa cattolica ..

Pubbl/distr/stampa

Città del Vaticano, : Tipografia poliglotta vaticana, 1981

Descrizione fisica

166 p. ; 22 cm

Disciplina

261.83585

Soggetti

Famiglie - Concezione cattolica

Collocazione

XVI.7.E. 599

Lingua di pubblicazione

Italiano

Formato

Materiale a stampa

Livello bibliografico

Monografia