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Record Nr. |
UNINA9910953382703321 |
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Titolo |
The strategy of campaigning : lessons from Ronald Reagan and Boris Yeltsin / / by Kiron K. Skinner ... [and others] ; foreword by George P. Shultz |
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Pubbl/distr/stampa |
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Ann Arbor : , : University of Michigan Press, , c2007 |
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ISBN |
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9786612591594 |
9781282591592 |
1282591592 |
9780472025855 |
0472025856 |
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Descrizione fisica |
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1 online resource (353 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Political campaigns - United States |
Presidents - United States - Election - 1980 |
Presidents - Russia (Federation) - Election |
Political campaigns - Russia (Federation) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 305-320) and index. |
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Nota di contenuto |
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Contents -- Foreword / George P. Shultz -- Acknowledgments -- 1. Campaign Strategy -- 2. The New South Rises: Compeition for the Republican Presidential Nomination in 1968 -- 3. Down to Political Defeat: Reagan's Inability to Break Ford's Coalition in the 1976 Primaries -- 4. Reshaping the Domestic and International Landscape, Part 1: The Long Road to the 1980 Presidential Election -- 5. Reshaping the Domestic and International Landscape, Part 2: The 1980 Presidential Election -- 6. Fighting the Nomenklatura's Privileges: The Rhetorical Campaign of 1986-1988 -- 7. Yeltsin's Winning Campaigns: Down with Privileges and Out of the USSR, 1989-1991 -- 8. Conclusions -- Notes -- Bibliography -- Index. |
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Sommario/riassunto |
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The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in |
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