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1. |
Record Nr. |
UNINA9910953377903321 |
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Autore |
Miller Jon <1971-> |
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Titolo |
The business of brands / / by Jon Miller & David Muir |
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Pubbl/distr/stampa |
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Chichester, England ; ; Hoboken, N.J., : Wiley, c2004 |
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ISBN |
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9786610271597 |
9781280271595 |
1280271590 |
9780470862605 |
0470862602 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (288 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Brand name products |
Branding (Marketing) |
Brand name products - Management |
Value added |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The Business of Brands; Contents; Acknowledgements; Why This Book was Written; The Six-Minute Read; Part I BRANDS AND BUSINESS; 1: What is a Brand?; 2: Brand Strategy is Business Strategy; 3: Brands in the Boardroom; Part II SOURCES OF BUSINESS VALUE; 4: Strong Brands Command Market Share; 5: Strong Brands Create Barriers to Entry for Competitors; 6: Strong Brands can Launch Successful Extensions; 7: Strong, Well-Defined Brands Find it Easier to Enter New Markets; 8: Strong Brands can Attract and Retain Talent; 9: Strong Brands have Lower Price Elasticity |
10: Strong Brands can Command a Premium 11: Strong Brands can Deal with Market Disruption; 12: Strong Brands have more Loyalty; 13: Strong Brands are a Store of Trust; 14: Strong Brands can Stimulate Innovation; Part III STRATEGIC BRAND PLANNING; 15: Defining the Market; 16: Strategic Challenges; 17: Launch; 18: Challenge; 19: Maintain; 20: Revitalize; 21: Re-brand; 22: Acquire; Part IV BRAND BIOGRAPHIES; 23: American Express; 24: Ben & Jerry's; 25: Def Jam; 26: IBM; 27: Dove; 28: BP; 29: The Economist; Part V MEASUREMENT AND |
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VALUATION; 30: Understanding Brand Strength |
31: Understanding Brand Value 32: Brand Measurement and Business Performance; 33: Building Strong Brands; Conclusion; Index |
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Sommario/riassunto |
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This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source |
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2. |
Record Nr. |
UNINA9910967583203321 |
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Titolo |
Cyprus : : First Review Under the Extended Arrangement Under the Extended Fund Facility and Request for Modification of Performance Criteria |
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Pubbl/distr/stampa |
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Washington, D.C. : , : International Monetary Fund, , 2013 |
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ISBN |
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9781484399262 |
1484399269 |
9781484344781 |
1484344782 |
9781484394731 |
1484394739 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (122 p.) |
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Collana |
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IMF Staff Country Reports |
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Disciplina |
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Soggetti |
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Economic development - Cyprus |
Banks and Banking |
Macroeconomics |
Money and Monetary Policy |
Public Finance |
Industries: Financial Services |
Exports and Imports |
Banks |
Depository Institutions |
Micro Finance Institutions |
Mortgages |
Debt |
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Debt Management |
Sovereign Debt |
Monetary Policy, Central Banking, and the Supply of Money and Credit: General |
Taxation, Subsidies, and Revenue: General |
Financial Institutions and Services: Government Policy and Regulation |
International Lending and Debt Problems |
Banking |
Public finance & taxation |
Monetary economics |
Finance |
International economics |
Public debt |
Credit |
Loans |
Revenue administration |
Money |
Financial institutions |
External debt |
Banks and banking |
Debts, Public |
Revenue |
Debts, External |
Cyprus Economic conditions |
Cyprus |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Cover; CONTENTS; BACKGROUND; RECENT ECONOMIC DEVELOPMENTS; STRATEGY; POLICY DISCUSSIONS; A. Macroeconomic Outlook and Risks; BOXES; 1. A Sectoral Model of Growth; B. Debt Sustainability; C. Financial Sector Policy; 2. Assessment of Capital Needs for BoC; 3. Roadmap for the Relaxation of Administrative Measures and Capital Controls; 4. Private Sector Indebtedness; 5 Recent AML Audit Findings; D. Fiscal Policy; E. Structural Fiscal Reforms; PROGRAM MODALITIES, FINANCING AND RISKS; STAFF APPRAISAL; FIGURES; 1. Recent Developments; 2. Labor Market; 3. External Indicators |
4. Recent Fiscal Developments 5. Financial Sector Developments; 6. Public Debt Sustainability: Bound Tests; 7. External Debt Sustainability: Bound Tests; TABLES; 1. Selected Economic Indicators and Macroeconomic Framework, 2008-20; 2. Fiscal Developments and Projections, 2008-20; 3. Calculation of Gross Financing Requirements and Sources of Financing; 4. Balance of Payments, 2008-20; 5. External Financing Requirements and Sources, 2012-20; 6. Monetary Survey, 2008-13; 7. Indicators of Fund Credit, 2012-20; 8. Schedule of Review and Purchases |
9. Public Sector Debt Sustainability Framework, 2007-2010. External |
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Debt Sustainability Framework, 2008-20; ANNEX; 1. Sensitivity of Program Financing and Debt to Growth; APPENDIX; 1. Letter of Intent; Attachment 1. Memorandum of Economic and Financial Policies; Attachment 2. Technical Memorandum of Understanding; Attachment 3. Memorandum of Understanding on Specific Economic Policy Conditionality (European Commission); FIRST REVIEW UNDER THE EXTENDED ARRANGEMENT UNDER THE EXTENDED FUND FACILITY AND REQUEST FOR MODIFICATION OF PERFORMANCE CRITERIA- SUPPLEMENTARY INFORMATION |
Figure 1. Composition of Growth IMF Completes First Review Under Extended Fund Facility Arrangement for Cyprus and Approves €84.7 Million Disbursement; Statement by Mr. Menno Snel, Executive Director for Cyprus, and Mr. Ektoras Kanaris, Advisor to the Executive Director September 16, 2013; Programme implementation on track; Economic developments; Going forward; Conclusion |
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Sommario/riassunto |
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This paper discusses Cyprus’ First Review Under the Extended Arrangement Under the Extended Fund Facility and Request for Modification of Performance Criteria. The program is on track, and ownership by the authorities has improved. Fiscal targets were met with a comfortable margin. All structural benchmarks were also observed, albeit some with a brief delay. The authorities have made important strides to complete the bank resolution process, publish a roadmap to gradually ease payment restrictions, and finalize a restructuring strategy for the cooperative credit sector. However, much remains to be done to fully implement the financial sector restructuring strategy and restore confidence in the system. |
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