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Record Nr. |
UNINA9910953330303321 |
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Autore |
Rosen Michael J |
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Titolo |
Donor-centered planned gift marketing / / Michael J. Rosen |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, 2011 |
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ISBN |
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9786612859878 |
9780470915332 |
0470915331 |
9781282859876 |
1282859870 |
9780470915318 |
0470915315 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (382 p.) |
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Collana |
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AFP fund development series |
Nonprofit essentials |
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Disciplina |
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Soggetti |
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Deferred giving - United States |
Deferred giving |
Fund raising |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Donor-Centered Planned Gift Marketing (AFP Fund Development Series); The AFP Fund Development Series; Contents; Foreword; Preface; Acknowledgments; Chapter 1: Introduction to Donor-Centered Marketing; Chapter 2: Identify Who Makes Planned Gifts; Chapter 3: Identify What Motivates Planned Gift Donors; Chapter 4: Educate and Cultivate Planned Gift Prospects; Chapter 5: Educate and Cultivate Professional Advisors; Chapter 6: The Ask; Chapter 7: Stewardship; Chapter 8: Getting Started; Appendix A: Planned Gift Program Potential Worksheet; Appendix B: Bequest Confirmation Form |
Appendix C: Sample Internal Case for Donor-Centered Philanthropic Planning: GPD Academy Appendix D: Cost to Raise a Planned Gift Dollar Worksheet; Notes; Glossary; References; About the Author; AFP Code of Ethical Principles and Standards; A Donor Bill of Rights; Model Standards of Practice for the Charitable Gift Planner; Index |
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