Life of Johnson / Boswell ; edited by R. W. Chapman

• Record Nr.: UNINA990004227130403321
• Autore: Boswell, James <1740-1795>
• Pubbl/distr/stampa: London : Oxford University press, 1970
• Edizione: [A new edition]
• Descrizione fisica: XXIV, 1492 p. ; 21 cm
• Disciplina: 828.6
• Locazione: FLFBC
• Collocazione: 828.6 BOS 1
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia

A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry

• Record Nr.: UNINA9910953321203321
• Autore: Curry Jeffrey E. <1953->
• Pubbl/distr/stampa: Petaluma, CA, : World Trade Press, c2009
• ISBN: 9781607800798; 1607800799
• Edizione: [3rd ed.]
• Descrizione fisica: 1 online resource (192 p.)
• Collana: The Short course in international trade series
• Disciplina: 658.8; 658.8/48; 658.848
• Soggetti: Export marketing; Global business
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. 184).; Includes web resources.
• Nota di contenuto: International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market; Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources
• Sommario/riassunto: A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.