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Record Nr. |
UNINA9910454961403321 |
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Autore |
Rao Hayagreeva <1959-> |
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Titolo |
Market rebels [[electronic resource] ] : how activists make or break radical innovations / / Hayagreeva Rao |
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Pubbl/distr/stampa |
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Princeton, : Princeton University Press, c2009 |
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ISBN |
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1-282-15783-3 |
9786612157837 |
1-4008-2974-7 |
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Edizione |
[Course Book] |
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Descrizione fisica |
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1 online resource (222 p.) |
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Classificazione |
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Disciplina |
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Soggetti |
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Social movements |
Social action |
Social change |
Capitalism - Social aspects |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [181]-195) and index. |
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Nota di contenuto |
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From the invisible hand to joined hands -- "You can't get people to sit on an explosion!" : the cultural acceptance of the car in America -- Evange-ale-ists and the renaissance of microbrewing -- The French revolution : collective action and the nouvelle cuisine innovation -- Show me the money : shareholder activism and investor rights -- Chain reaction : the enactment and repeal of anti-chain store laws -- Drug wars : how the anti-biotechnology movement penetrated German pharmaceutical firms and prevented technology commercialization -- From exit to voice : advice for activists. |
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Sommario/riassunto |
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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized |
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reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels.Some images inside the book are unavailable due to digital copyright restrictions. |
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2. |
Record Nr. |
UNINA9910952300903321 |
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Titolo |
Telling stories : studies in honour of Ulrich Broich on the occasion of his 60th birthday / / edited by Elmar Lehmann and Bernd Lenz |
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Pubbl/distr/stampa |
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Amsterdam ; ; Philadelphia, : B.R. Grner, 1992 |
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ISBN |
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1-283-90335-0 |
90-272-7252-2 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (345 p.) |
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Altri autori (Persone) |
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BroichUlrich |
LehmannElmar |
LenzBernd, Dr. phil. habil |
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Disciplina |
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Soggetti |
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English literature - History and criticism |
Narration (Rhetoric) |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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TELLING STORIES STUDIES IN HONOUR OF ULRICH BROICH ON THE OCCASION OF HIS 60TH BIRTHDAY; Title page; Copyright page; TABULA GRATULATORIA; Table of contents; PREFACE; CHAUCER'S SLOW-MOTION CAMERA - AND WHAT IT DOES TO THEFABLIAU; ""MAN'S DISTINCTIVE MARK"":PARADOXICAL DISTINCTIONS BETWEEN MAN AND HIS BESTIAL OTHERIN EARLY MODERN TEXTS; I; II; III; IV; V; AUTHORITY AND REPRESENTATION IN THE PRE-SHAKESPEAREANPROLOGUE; THE RISE OF A NEW LITERARY GENRE: THOMAS DELONEY'S BOURGEOIS NOVEL JACK OF NEWBURY; I; II; III; IV; V; VI; LOVESTORIES. ANTONY AND CLEOPATRA PLAYS OF THE 16TH AND 17TH CENTURIES; I |
IIIII; ""IREPEAT AND REPEAT."" REPETITION AS STRUCTURE IN DEFOE'S ROBINSON CRUSOE; UNDERMINING PUBLIC OPINION. THE FUNCTION OF NARRATIVE IN FIELDING'S TOM JONES; I; II; III; IV; V; FALLING AND THE FALL IN STERNE'S TRISTRAM SHANDY; PREACHERS AND PREACHING. EMOTIONALISM IN EIGHTEENTH-CENTURY HOMILETICS ANDHOMILIES; I. Theoretical reflections on emotionalism in sermons; II. The place of the emotions in eighteenth-century homiletics; III. The appeal to the emotions in Methodist sermons; IV. Emotionalism, reason, and sentimentalism |
PHILOSOPHERS AS STORY-TELLERS. DIFFICULTIES OF THE ENLIGHTENMENT WITH MORALITYI; II; III; IV; V; VI; VII; VIII; OF ANTS AND ALIENS: WELLS'S THE WAR OF THE WORLDS AS MENIPPEAN SATIRE; I. Monsters in the sand-pit: A fin-de-siècle scenario; II. Menippean chiasmus: Insect-men versus human insects; III. Acknowledging the tradition; IV. ""That horrible privilege of sight"": The protagonist as voyeur; HISTORY AS ROMANCE, TRAGEDY AND FARCE. NARRATIVE VERSIONS OF THE ANGLO-BOER WAR; I; II; III; IV; V; COMMON TRAITS OF CHAUCER'S AND JOYCE'S NARRATIVE ART |
CAN STORIES BE READ AS MUSIC?POSSIBILITIES AND LIMITATIONS OF APPLYINGMUSICAL METAPHORS TO FICTIONI. The problem of a ""musicalization of fiction""; II. Towards defining 'musicalization'; III. When does it make sense to speak of a 'musicalized fiction'? - Some criteria; IV. Sterne's Tristram Shandy - a 'musical novel'?; V. Possibilities and limitations of applying musical metaphors: The Sirens episodeof Ulysses I; VI. Functions of a musicalization of Gction: The Sirens episode of Ulysses II; VII. Conclusion; HOW BORIS PIL'NIAK CAME TO KNOW ""THE WAY"" - JAPANESE -""STORIESARE CREATED""* |
AUSTRIAN AUDENI; II; III; TOTALITARIANISM: A NEW STORY? AN OLD STORY?; I; II; III; IV; V; A FURTHER CASE OF THE 'DETECTIVE NOVEL UNBOUND'. THORNTON WILDER'S THE EIGHTH DAY AND THE MYSTERY NOVEL; I; II; III; IV; V; VI; VII; THE AUTHORIAL MIND AND THE QUESTION OF GENDER; I; II; III; ULRICH BROICH- LIST OF PUBLICATIONS; I. Books; II. Articles; III.Editor; IV. Reviews |
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Sommario/riassunto |
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The contributions in this volume are all related to one of Ulrich Broich's main fields of research and teaching, the way stories are told in the various literary genres. The papers range from Chaucer to 20th-century literature; they discuss poems, prologues, plays and novels, French philosophers and English sermons, the Anglo-Boer War and totalitarianism. |
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