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1. |
Record Nr. |
UNINA9911019879403321 |
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Titolo |
Global Positioning System : a field guide for the social sciences / / John Spencer ... [et al.] |
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Pubbl/distr/stampa |
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Malden, MA, : Blackwell Pub., 2003 |
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ISBN |
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9786612348525 |
9781282348523 |
1282348523 |
9780470693933 |
0470693932 |
9780470693155 |
0470693150 |
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Descrizione fisica |
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1 online resource (232 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Global Positioning System |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [204]-207). |
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Nota di contenuto |
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Global Positioning System: A Field Guide for the Social Sciences; Contents; List of Figures; List of Tables; Acknowledgments; 1 Introduction; Part I Understanding GPS; 2 Why use GPS?; 3 What is GPS?; 4 Coordinate Systems and Datums; 5 GPS Considerations: Getting Started; Part II Utilizing GPS; 6 Developing a GPS Project; 7 Project Fundamentals; 8 Fieldwork Planning and Preparations: Data and Methods; 9 Fieldwork Planning and Preparations: Field Resources; 10 Fieldwork Planning and Preparations: Data Quality and Logistics; 11 Transitioning to Fieldwork; 12 Post-Fieldwork Processing |
13 Utilizing GPS Data within Geographic Information Systems14 Conclusion; References; Appendix A GPS Manufacturers; Appendix B Sample Field Instrument; Appendix C UTM Zones; Index |
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Sommario/riassunto |
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Global Positioning System is the first book to guide social scientists with little or no mapping or GPS experience through the process of |
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collecting field data from start to finish. Takes readers step-by-step through the key stages of a GPS fieldwork project. Explains complex background topics in clear, easy-to-understand language. Provides simple guidelines for GPS equipment selection. Provides practical solutions for real GPS data collection issues. Offers a concise guide to using GPS-collected data within geographic information systems. |
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2. |
Record Nr. |
UNINA9910913791603321 |
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Autore |
Søilen Klaus Solberg |
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Titolo |
Digital Marketing : Tools, Techniques and Best Practices for Graduate Students and Managers / / by Klaus Solberg Söilen |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
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ISBN |
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Edizione |
[1st ed. 2024.] |
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Descrizione fisica |
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1 online resource (463 pages) |
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Collana |
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Springer Texts in Business and Economics, , 2192-4341 |
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Disciplina |
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Soggetti |
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Marketing |
Consumer behavior |
Business information services |
Consumer Behavior |
IT in Business |
Màrqueting per Internet |
Llibres electrònics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Understanding the Digital Environment -- Big Data and Data Mining -- Data Quality -- Customer Analytics: Profiles, Personas, Personalization -- Monitoring Performance and Crushing the Numbers, KPIs -- Search Engine Optimization (SEO) -- Click Analytics -- The Online Buying Process -- Checkout and Payment Options -- The e-commerce Website and Mobile App -- Information Architecture -- Building an Attractive Site Structure -- Mobile Interface Is All -- The Role of Influencers, Celebrity Endorsements, and Identifying Opinion Leaders -- Storytelling |
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in Marketing -- Stealth Marketing on Social Media -- The Video-First World: How Everything Is Video and Evaluated in Seconds -- Why Music Matters in Digital Marketing -- Drafting the Storyline, Expected Emotions -- Embedding -- Real-Time Video Editing -- Social CRM -- Personal Branding -- Building Brands Online and Brand Identity -- Online Partnerships -- Omnichannel Marketing -- Gamification Strategies -- Cross-Selling and Upselling -- AI and Marketing Automation -- Geolocation of Visitors -- Dropshipping -- Browsing and Purchasing Online -- B2B Digital Marketing -- Impact on Employment -- The Evolution of PR and Communications in the Digital Age -- The Art and Science of Copywriting -- Ethics in Digital Marketing -- Banner and Native Advertising, Display Champaigns -- Digital Cultures -- Strategies and Business Models in Digital Marketing -- Cookies and Privacy Concerns -- Using Google Ads in Digital Marketing -- E-governance -- Social Networks and E-learning -- Digital Healthcare. |
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Sommario/riassunto |
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This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided. . |
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