The 'Handbook of Media and Communication Economics' offers a comprehensive exploration of the interconnections between media, communication, and economic principles from a European perspective. Edited by Jan Krone and Tassilo Pellegrini, the book delves into the theoretical and practical aspects of media economics, emphasizing its multidisciplinary nature. It addresses the impact of digitization on media production, distribution, and consumption, analyzing these changes at micro, meso, and macro levels. The handbook also explores the dual nature of media as both economic and cultural commodities and examines the evolution of media business models in the context of digital and social media advancements. It is intended for academics, researchers, and professionals in media and communication studies, providing insights into the relationship between media structures and societal dynamics. |