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1. |
Record Nr. |
UNISA996247982303316 |
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Autore |
Gray Jonathan (Jonathan Alan) |
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Titolo |
Show sold separately : promos, spoilers, and other media paratexts / / Jonathan Gray |
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Pubbl/distr/stampa |
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New York, : New York University Press, 2010 |
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ISBN |
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0-8147-3234-8 |
0-8147-3315-8 |
1-4416-3662-5 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (260 p.) |
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Disciplina |
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Soggetti |
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Advertising - Television programs - Social aspects |
Advertising - Motion pictures - Social aspects |
Television programs - Marketing - Social aspects |
Motion pictures - Marketing - Social aspects |
Paratext |
Intertextuality |
Mass media and culture |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. From Spoilers to Spinoffs -- Index -- About the Author |
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Sommario/riassunto |
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It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD |
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bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show. |
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2. |
Record Nr. |
UNINA9910896534703321 |
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Titolo |
Biotechnology in India - Reworking A Strategy / / edited by George John, Amulya K. Panda |
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Pubbl/distr/stampa |
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Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 |
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ISBN |
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Edizione |
[1st ed. 2024.] |
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Descrizione fisica |
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1 online resource (364 pages) |
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Disciplina |
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Soggetti |
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Biotechnology |
Vaccines - Biotechnology |
Biomaterials |
Agricultural biotechnology |
Biomaterials-Vaccines |
Agricultural Biotechnology |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Chapter 1_Transforming Indian Agriculture through Genome Editing Technologies: Challenges and Opportunities -- Chapter 2_ GM Crops for Sustainable Agriculture and Food Security in Indian Scenario -- Chapter 3_Reaping the benefits of gene modulations in animals in the era of genomics -- Chapter 4_ Marine Biotechnology in India-status and the unfolding opportunities -- Chapter 5_Novel vaccines for viral respiratory diseases -- Chapter 6_Artificial Intelligence in Healthcare - India Case Study -- Chapter 7_International Cancer Genome Consortium (ICGC) - India Project on Genomics of Oral Cancer: Lessons |
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learned -- Chapter 8_Fermentation Technology: Driving Biotechnology to Work -- Chapter 9_Lignocellulosic biomass based biorefinery using fungus and fungal enzymes: Indian perspective and global trend -- Chapter 10_Innovations in the Pharma and Biopharma industries: Role of Academy-Industry Interactions -- Chapter 11_Catalysing and accelerating a new phase in Indian Bio Pharma -- Chapter 12_Regulation of Genetically Modified Organisms and Products therefrom in India -- Chapter 13_Bio-economy and the role of Human Resources development in Biotechnology. K Kannan -- Chapter 14_Nano-technology applications in Biology- the game changing opportunities for India. . |
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Sommario/riassunto |
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This book examines the progress in the biotechnology sector in India towards knowledge and innovation driven Bioeconomy. The chapters of the book review different genome editing techniques and the GM crops focusing on the emerging potential in agricultural biotechnology. Chapters on Vaccines and AI in healthcare unfold huge opportunities in medical biotechnology. The book covers the advances in biotechnology towards delivering important benefits of healthcare, particularly through the pharmaceutical industry focusing on new healthcare interventions and delivering innovations. Further, it explores the major opportunities in industrial biotechnology related to bio-pharma, biorefinery, fermentation biotechnology, and growing synergies between industry-academia. Toward the end, the book also reviews the genetic regulation and the critical role of HRD. In summary, the book emphasizes on India as a strong bio-manufacturing hub for innovative, affordable and accessible products for the society and also for global markets while describing the sector wise strategies required. |
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