the country’s sustainable economic growth. Combining academic analysis with practical insights, the book takes readers through Nigeria’s key financial services providers, regulators, consumers, marketing strategies and challenges. A core focus throughout is on financial inclusion and the opportunities associated with reaching financially underserved or excluded populations, demonstrating how increasing financial access at a country-wide level aligns with global goals of reducing inequalities and promoting growth. It will have interdisciplinary appeal to scholars, students and professionals working in finance, economics, business, public policy and development studies. Taiwo O. Soetan is an Associate Professor at the School of Business and Entrepreneurship, Dickinson State University, United States. He teaches Business Policy, Economics, International Finance, International Business, and Marketing. His research interests are in the areas of higher education services, financial services and financial inclusion, economic policy, developing economies, and emerging markets. Prior to academia, he worked in several financial institutions including multinational banks in Nigeria and the United Kingdom. Emmanuel Mogaji is an Associate Professor in Marketing at Keele Business School, UK. He is an academic researcher interested in advertising, branding, communication, digital and ethical aspects of marketing with a specific interest in transportation, education and financial (TEF) Services. He has published peer-reviewed journal articles, edited special issues and books and presented his works at many national and international conferences. He is the author of many textbooks, including Brand Management, published by Palgrave. |