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Record Nr. |
UNINA9910878101403321 |
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Autore |
Dyche Jill |
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Titolo |
Customer data integration : reaching a single version of the truth / / Jill Dyche, Evan Levy |
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Pubbl/distr/stampa |
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Hoboken, N.J., : John Wiley & Sons, c2006 |
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ISBN |
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9786610519231 |
9781119202127 |
1119202124 |
9781280519239 |
1280519231 |
9780470056288 |
0470056282 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (322 p.) |
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Collana |
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Wiley and SAS Business Series ; ; v.7 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Customer relations - Data processing |
Data warehousing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work |
Chapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index |
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Sommario/riassunto |
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""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we |
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