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1. |
Record Nr. |
UNINA9910772095703321 |
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Autore |
Dixon Travis L |
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Titolo |
Media effects : advances in theory and research / / edited by Mary Beth Oliver, Arthur A. Raney, and Jennings Bryant |
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Pubbl/distr/stampa |
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Taylor & Francis, 2019 |
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New York, New York ; ; London : , : Routledge, , [2020] |
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ISBN |
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0-429-49114-X |
0-429-95702-5 |
0-429-95701-7 |
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Edizione |
[4th edition.] |
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Descrizione fisica |
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Collana |
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Routledge communication series |
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Disciplina |
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Soggetti |
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Medios de comunicación social |
Mass media - United States - Psychological aspects |
Mass media - Social aspects - United States |
Mass media - Political aspects - United States |
Mass media - United States - Influence |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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"First edition published by McGraw-Hill 2002. Third edition published by Routledge 2008." |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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A history of media effects research traditions / Peter Vorderer, David W. Park, and Sarah Lutz -- Media effects theories : an overview / Patti M. Valkenburg and Mary Beth Oliver -- The world of news and politics / Yariv Tsfati and Nathan Walter -- News framing theory and research / David Tewksbury and Dietram A. Scheufele -- Cultivation theory, media, stories, processes, and reality / Rick Busselle and Jan Van den Bulck -- Media priming and accessibility / David R. Ewoldsen and Nancy Rhodes -- Social cognitive theory / Marina Krcmar -- Currents in the study of persuasion / James Price Dillard -- Narrative effects / Melanie Green, Helena Bilandzic, Kaitlin Fitzgerald, and Elaine Paravati -- Media choice and selective exposure / Silvia Knobloch-Westerwick, Axel Westerwick, and Daniel J. Sude -- Media and emotion / Robin L. Nabi -- Media, identity, and the self / Jonathan Cohen, Markus Appel, and Michael D. Slater -- Media psychophysiology and neuroscience : bringing brain science into media processes and effects research / Paul |
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D. Bolls, René Weber, Annie Lang, and Robert F. Potter -- Media violence and aggression / Jessica Taylor Piotrowski and Karin M. Fikkers -- Media and sexuality / Paul Wright -- Media stereotypes : content, effects, and theory / Travis L. Dixon -- Eudaimonia as media effect / Arthur A. Raney, Mary Beth Oliver, and Anne Bartsch -- Advertising effects and advertising effectiveness / Louisa Ha -- Educational media for children / Amy B. Jordan and Sarah E. Vaala -- Media effects and health / Jessica G. Myrick -- Entertainment and enjoyment as media effect / Arthur A. Raney and Jennings Bryant -- Video games / Christoph Klimmt and Daniel Possler -- Psychological effects of interactive media technologies : a human-computer interaction (HCI) perspective / S. Shyam Sundar and Jeeyun Oh -- Social media / Jesse Fox and Bree McEwan -- Effects of mobile communication : revolutions in an evolving field / Scott W. Campbell and Rich Ling -- Virtual reality in media effects / Sriram Kalyanaraman and Jeremy Bailenson -- Cross-cultural media effects research / Jinhee Kim and Kimin Eom. |
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Sommario/riassunto |
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Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines. |
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2. |
Record Nr. |
UNIORUON00013714 |
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Autore |
CIRKIN, Julij Berkovic |
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Titolo |
Karfagen i ego kul'tura / Ju. B. Cirkin |
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Pubbl/distr/stampa |
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Moskva, : Izd. "Nauka", 1986 286 p., : tavole ; 19 cm. Con breve sommario in inglese |
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Classificazione |
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Soggetti |
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CARTAGINE - Storia e civiltà |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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3. |
Record Nr. |
UNINA9910878056003321 |
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Autore |
Khan Arshad |
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Titolo |
Artificial Intelligence: A Guide for Everyone / / by Arshad Khan |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
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ISBN |
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9783031567131 |
9783031567124 |
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Edizione |
[1st ed. 2024.] |
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Descrizione fisica |
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1 online resource (278 pages) |
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Disciplina |
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Soggetti |
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Artificial intelligence |
Machine learning |
Quantitative research |
Artificial Intelligence |
Machine Learning |
Data Analysis and Big Data |
Intel·ligència artificial |
Aprenentatge automàtic |
Investigació quantitativa |
Llibres electrònics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Preface -- Chapter. 1. Introduction -- Chapter. 2. Benefits and Disadvantages -- Chapter. 3. AI-Human Relationship -- Chapter. 4. Requirements -- Chapter. 5. Technologies, Techniques, and Components -- Chapter. 6. Building an AI System -- Chapter. 7. Pre-built AI -- Chapter. 8. Measuring AI Performance -- Chapter. 9. Comparing Measurement Methods -- Chapter. 10. Simulating Intelligence -- Chapter. 11. Traditional Goals of AI Research -- Chapter. 12. Additional Goals of AI Research -- Chapter. 13. Machine Learning -- Chapter. 14. Machine Learning Development Process -- Chapter. 15. AI Development Process -- Chapter. 16. AI Sub-fields -- Chapter. 17. AI Categories -- Chapter. 18. Categories based on Functionality -- Appendix. |
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Sommario/riassunto |
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Enterprises, as well as individuals, are racing to reap the benefits of AI. However, in most cases, they are doing so without understanding the technology or its implications and risks, which can be significant. Artificial Intelligence: A Guide for Everyone is a step in addressing that gap by providing information that readers can easily understand at every level. This book aims to provide useful information to those planning, developing, or using AI, which has the potential to transform industries and shape the future. Whether you are stepping into the world of AI for the first time or are a seasoned professional seeking deeper insights, this comprehensive guide ensures that both beginners and experienced individuals find value within its pages. Artificial Intelligence: A Guide for Everyone encompasses theoretical as well as practical aspects of AI across various industries and applications. It demystifies AI by explaining, in alanguage that non-techies can follow, its history, different types, differentiating technologies, and various aspects of implementation. It explains the connection between AI theory and real-world application across diverse industries and how it fuels innovation. Whether you are an executive, student, professional, seasoned businessperson, or simply curious about the future of technology, Artificial Intelligence: A Guide for Everyone equips you with the knowledge to navigate this transformative field with confidence. |
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