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Record Nr. |
UNINA9910877409303321 |
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Autore |
Patterson Sally J |
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Titolo |
Strategic communications for nonprofit organizations : seven steps to creating a successful plan / / Sally J. Patterson and Janel M. Radtke |
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Pubbl/distr/stampa |
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Hoboken, N.J., : Wiley, c2009 |
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ISBN |
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1-282-00914-1 |
9786612009143 |
1-118-38680-9 |
0-470-44270-0 |
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Edizione |
[2nd ed.] |
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Descrizione fisica |
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1 online resource (291 p.) |
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Collana |
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Nonprofit law, finance, and management series Strategic communications for nonprofit organizations |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Nonprofit organizations - Marketing - Planning |
Advocacy advertising - Planning |
Institutional advertising - Planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Rev. ed. of: Strategic communications for nonprofit organizations / Janel M. Radtke. c1998. |
Includes index. |
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Nota di contenuto |
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Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Succesful Plan, Second Edition; Acknowledgments; Contents; About the Authors; Preface: Strategic Communications as a Way to Effect Social Change; Chapter 1: Getting the Most Out of This Book; Chapter 2: Strategic Communications Planning Process; Chapter 3: Step One: Preparing to Plan Essential Building Blocks; Chapter 4: Step Two: Foundation of the Plan The Situation Analysis; Chapter 5: Step Three: Focusing the Plan Target Audiences; Chapter 6: Step Four: Fostering Audience Support Communications Objectives |
Chapter 7: Step Five: Promoting the Nonprofit Organization Issue Frames and Message DevelopmentChapter 8: Step Six: Advancing the Plan Vehicles and Dissemination Strategies; Chapter 9: Step Seven: Ensuring that the Plan Succeeds Measurement and Evaluation; Chapter 10: Pulling It All Together Creating the Plan; Appendix 1: Planet 3000 Strategic Communications Worksheets; Appendix 2: Essential |
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Communications Tools; Appendix 3: Elements of a Style Manual; Appendix 4: Expanding the Organization's Coalitions and Partnerships; List of Worksheets; Suggested Resources; Index |
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Sommario/riassunto |
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How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in |
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