1.

Record Nr.

UNINA9910877078003321

Autore

Daubert Erik J

Titolo

The annual campaign / / Erik J. Daubert

Pubbl/distr/stampa

Hoboken, N.J., : John Wiley & Sons, c2009

ISBN

0-470-52718-8

1-282-36917-2

9786612369179

1-118-38624-8

0-470-52715-3

Descrizione fisica

1 online resource (309 p.)

Collana

AFP fund development series

Disciplina

658.048

658.15224

Soggetti

Fund raising

Nonprofit organizations - Finance

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Includes index.

Nota di contenuto

The Annual Campaign (AFP Fund Development Series); The AFP Fund Development Series; Contents; Preface; Acknowledgments; About the Author; Chapter 1: What Is the Annual Fund?; Chapter 2: Benefits of the Annual Campaign; Chapter 3: Assessing Campaign Readiness; Chapter 4: Developing the Case for Support; Chapter 5: Recruiting Volunteers; Chapter 6: Building Your Campaign Teams; Chapter 7: Building Relationships and Asking for the Gift; Chapter 8: Planning and Evaluating Your Campaign; Index

Sommario/riassunto

Expert advice for building and managing a well-run annual support campaign of a nonprofit organization  Nonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization. Centering on real-world campaigns and best practices in the 21st century for annual support, this book presents step-by-step guidance and practical tools including diagrams of annual campaign structures for use in local nonprofits, checklists for annual support campaigns, assessments for annual suppo